Knowledge Base

In order to stay ahead of the curve in the iGaming market, online casinos must offer their players a wide range of the…

Randomness is the heart of gambling. In a game of chance, players rely on luck, or randomness, to determine a game’s outcome.   In…

Betting on sports is inalienable from knowing how to read sports odds. Understanding how betting odds are calculated is essential for both players…

The thrill of a good jackpot always attracts players. An exciting storyline and a significant jackpot pool are valuable elements for active gamblers,…

Sports betting businesses are gaining traction. Most of the biggest names in iGaming have noticed that when casinos and sportsbooks are combined, project…

Is it possible to build a strong iGaming brand without players? The answer is clear – it is impossible. This is why the…

It would be no surprise if we say that the iGaming market is extremely dynamic. To gain a competitive edge operators need to…

Finding a job, a store to shop at, or a music service — there is always a choice. These days, among all the…

One of the main differences between land-based and online betting is sports betting bonuses. The modern punter would prefer to place bets predominantly…

Most online casino operators are painfully aware that acquiring new users requires a hefty marketing budget. Few choose to give due attention to…

If clothes make the man, games make the casino. There is no reason to overlook the backbone of an iGaming project, its platform,…

Starting an affiliate program is the most reliable marketing method to help a casino or a sportsbook brand achieve maximum exposure on the…

Have you thought about just how much the right game content influences the success of an online casino brand? Players form an opinion…

In theory, online gambling affiliates who wish to start their own gaming website have significant advantages. Such affiliates already have expertise in marketing…

Marketing is an essential part of running a successful online casino – it is an axiom. Experienced casino operators strive to excel at…

Despite the fact that the online casino business is just over 20 years old, it will still be correct to say that it is…

With the whole variety of online casinos now present in the online space, players have a vast choice of websites to join and…

Online gambling has always been one of the most lucrative and desirable areas to explore for business owners regardless of whether they have…

While there are different ways to promote an online casino, affiliate marketing has deserved its status of the most effective. Of course, SEO,…

White Label is an effective solution for starting an online casino from scratch. It is a widely used industry practice and a popular…

Bitcoin is a decentralized crypto-currency first introduced in 2009. It was developed with open-source specifications and software based on peer-to-peer network for transaction…

Starting your own standalone casino is a time and cost consuming process. Beside all the legal questions one has to settle, such as…

Online casinos are taking a significant share of the gambling market today, as recent researches show. For instance, already in 2010 in the…

Starting an online casino which will cater for the needs of players in a particular country requires a significant research and preparation. Whether…

How to start an online casino in the UK is a question frequently asked by casino operators already working for other markets, as…

Starting an online casino in Brazil is among the most popular topics in online gaming today, because exactly these days the history of…

Gaming license is an essential factor in starting a standalone online casino. Besides improving the casino reputation and contributing to players’ trust, the…

Although Bitcoin is not as widely used as credit cards or cash, its adoption is growing. According to Binance’s Crypto User Index for…

Today, Bitcoin has become one of the most popular decentralized currencies in the iGaming industry. As is often the case, popularity and speculation…

Bitcoin is now over a decade old. While it has seen its fair share of doubt and ridicule when it launched, today it…

Bitcoin has been in the global spotlight for over a decade. It has already proven to be a quick, anonymous and secure method…

Apart from the challenge of choosing a software provider, the other no-less-important aspect to address when launching an online casino is licensing. An…

The coining of digital currencies is one of the most outstanding developments of the 21st century as well as one of the major…

Two of the most popular questions SoftSwiss managers are asked by potential customers are “How to make my online casino competitive?” and “When…

Whatever service or product we purchase, the way we are served plays a decisive role in our willingness to become a regular customer….

Launching an online casino means becoming part of the huge industry named iGaming. This global gaming community brings together casino operators, bookmakers, software…

Instant cashout vs approved cashout: player convenience or greater control over funds for casino owner – SOFTSWISS can offer the right balance with…