Knowledge Base

Starting an affiliate program is the most reliable marketing method to help a casino or a sportsbook brand achieve maximum exposure on the…

Wagering in an online slot or placing a bet on the outcome of a sports event is a popular pastime and sometimes a…

Bitcoin is now over a decade old. While it has seen its fair share of doubt and ridicule when it launched, today it…

Despite the fact that the online casino business is just over 20 years old, it will still be correct to say that it is…

Online gambling has always been one of the most lucrative and desirable areas to explore for business owners regardless of whether they have…

While there are different ways to promote an online casino, affiliate marketing has deserved its status of the most effective. Of course, SEO,…

Finding a job, a store to shop at, or a music service — there is always a choice. These days, among all the…

With the whole variety of online casinos now present in the online space, players have a vast choice of websites to join and…

Although Bitcoin is not as widely used as credit cards or cash, its adoption is growing. According to Binance’s Crypto User Index for…

Betting on sports is inalienable from knowing how to read sports odds. Understanding how betting odds are calculated is essential for both players…

Two of the most popular questions SoftSwiss managers are asked by potential customers are “How to make my online casino competitive?” and “When…

The thrill of a good jackpot always attracts players. An exciting storyline and a significant jackpot pool are valuable elements for active gamblers,…

If clothes make the man, games make the casino. There is no reason to overlook the backbone of an iGaming project, its platform,…

Launching an online casino means becoming part of the huge industry named iGaming. This global gaming community brings together casino operators, bookmakers, software…

Starting an online casino in Brazil is among the most popular topics in online gaming today, because exactly these days the history of…

Today, Bitcoin has become one of the most popular decentralized currencies in the iGaming industry. As is often the case, popularity and speculation…

Randomness is the heart of gambling. In a game of chance, players rely on luck, or randomness, to determine a game’s outcome.   In…

Gaming license is an essential factor in starting a standalone online casino. Besides improving the casino reputation and contributing to players’ trust, the…

It would be no surprise if we say that the iGaming market is extremely dynamic. To gain a competitive edge, operators need to…

Instant cashout vs approved cashout: player convenience or greater control over funds for casino owner – SOFTSWISS can offer the right balance with…

Apart from the challenge of choosing a software provider, the other no-less-important aspect to address when launching an online casino is licensing. An…

How to start an online casino in the UK is a question frequently asked by casino operators already working for other markets, as…

Starting an online casino which will cater for the needs of players in a particular country requires a significant research and preparation. Whether…

White Label is an effective solution for starting an online casino from scratch. It is a widely used industry practice and a popular…

The coining of digital currencies is one of the most outstanding developments of the 21st century as well as one of the major…

Starting your own standalone casino is a time and cost consuming process. Beside all the legal questions one has to settle, such as…

One of the main differences between land-based and online betting is sports betting bonuses. The modern punter would prefer to place bets predominantly…

Marketing is an essential part of running a successful online casino – it is an axiom. Experienced casino operators strive to excel at…

In order to stay ahead of the curve in the iGaming market, online casinos must offer their players a wide range of the…

Whatever service or product we purchase, the way we are served plays a decisive role in our willingness to become a regular customer….

Bitcoin has been in the global spotlight for over a decade. It has already proven to be a quick, anonymous and secure method…

Online casinos are taking a significant share of the gambling market today, as recent researches show. For instance, already in 2010 in the…

Bitcoin is a decentralized crypto-currency first introduced in 2009. It was developed with open-source specifications and software based on peer-to-peer network for transaction…

In theory, online gambling affiliates who wish to start their own gaming website have significant advantages. Such affiliates already have expertise in marketing…

Have you thought about just how much the right game content influences the success of an online casino brand? Players form an opinion…

Most online casino operators are painfully aware that acquiring new users requires a hefty marketing budget. Few choose to give due attention to…

Sports betting businesses are gaining traction. Most of the biggest names in iGaming have noticed that when casinos and sportsbooks are combined, project…

Is it possible to build a strong iGaming brand without players? The answer is clear – it is impossible. This is why the…