Rubens Barrichello Drives SOFTSWISS to Success in LatAm!

Rubens Barrichello - Welcome to the team

Buckle up! Rubens Barrichello, the racing legend, joins the SOFTSWISS team as Non-Executive Director in Latin America.

This partnership brings together Barrichello’s championship-winning mentality and SOFTSWISS’ cutting-edge iGaming solutions. The dynamic duo will accelerate the company’s growth in the LatAm market, contributing to the successful implementation of SOFTSWISS iGaming projects.

Rubens’ Background

Rubens Barrichello stands as one of the most experienced drivers in the sport’s history. He has been a champion for teamwork and innovation for over 30 years, both on and off the F1 track. Throughout his illustrious career, he not just conquered podiums – he mastered the art of winning in tough competition.

Winning Team

Rubens Barrichello and SOFTSWISS both share a leadership mindset – the secret of winning is in a relentless drive for results and well-coordinated teamwork. 

Rubens’ experience working in high-tech racing teams and deep understanding of the sports world perfectly aligns with SOFTSWISS’ expertise in delivering innovative iGaming solutions. 

Like SOFTSWISS embraces changes on the road to success in iGaming, Barrichello knows the formula for staying on top of the high-speed environment.


  • Helping SOFTSWISS to understand local business culture and values 
  • Contributing to SOFTSWISS’ winning strategy in the region 
  • Building effective communication with SOFTSWISS partners on-site
  • Sharing leadership wisdom and best teamwork practices with the SOFTSWISS team through inspiring seminars and empowering lectures
  • Developing awareness about the iGaming industry and its prospects in the Latin American region
  • Developing a local team with the best people from the sports and tech industry