Cultural Bridge
Helping SOFTSWISS to understand local business culture and values
Rubens Barrichello
Non-Executive Director in Latin America
Engineered for Success
Celebrating one year of partnership, engineered for long-term success.
Since joining the SOFTSWISS team in 2024, Rubens Barrichello has become a trusted voice, helping shape the company’s expansion in Latin America. Today, this collaboration is stronger than ever.
Like a great racing team, success is a combination of driver and car, skill and technology. This partnership brings together Barrichello's champion mindset and SOFTSWISS' robust technology.
SOFTSWISS v Rubens
Rubens Barrichello stands as one of the most experienced drivers in the sport's history. He has been a champion for teamwork and innovation for over 30 years, both on and off the F1 track. Throughout his illustrious career, he not just conquered speedways – he mastered the art of winning in tough competition. Now, Rubens has become a strategic partner as part of a new team.
Champion of Technology
Rubens Barrichello and SOFTSWISS both share a leadership mindset – the secret of winning is in a relentless drive for results and well-coordinated teamwork.
Rubens’ experience working in high-tech racing teams and deep understanding of the sports world perfectly aligns with SOFTSWISS' expertise in delivering innovative software for the iGaming industry.
Like SOFTSWISS embraces constant change with its technology, Rubens Barrichello now takes his career to a new level to champion responsible software in an agile industry.
Role at SOFTSWISS
Regional Growth
Contributing to SOFTSWISS’ development strategy in the region
Partner Engagement
Building effective communication with SOFTSWISS partners
Knowledge Transfer
Sharing leadership wisdom and best teamwork practices with the SOFTSWISS Team
Domain Development
Spreading awareness about the iGaming technology, its development, and prospects in Latin America
Talent Development
Developing a local team with the best people from the sports and tech industry
As a racer, I've learned the importance of collaboration, determination, and pushing boundaries towards victory. Joining SOFTSWISS feels like stepping onto a new racetrack – I'm excited to leverage my experience to drive success in Latin America. Together, we'll be a winning combination for bringing innovative solutions and responsible gaming to the region.
Rubens’ Track Record
Formula 1:
11
Wins
68
Podiums
17
Fastest laps
14
Pole positions
322
Starts (most ever in F1 history)
Other Racing Achievements:
1990
Formula Opel Euroseries
-
Champion
1991
British Formula 3 Championship
-
Champion
2008
Desafio Internacional das Estrelas
-
Champion
2014
Stock Car Brasil
-
Champion
2017
ROK Cup Florida - ROK Shifter
-
Champion
2022
Stock Car Pro Series
-
Champion
2024
Rotax Max Challenge Winter Trophy - Master Max
-
Champion
Latest Articles
Get the first look at the latest company news and knowledge base articles, or learn more about our iGaming software products.
Company News
SOFTSWISS Young Fest: Uniting a Global Team in a Hybrid World
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Apr 24, 2025
Prime Network Jackpot Hits €1,368,013 in latest draw
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Apr 16, 2025
SOFTSWISS and Rubens Barrichello Extend Strategic Collaboration in Latin America
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Apr 15, 2025
SOFTSWISS Ignites Brazil with ‘Race Like a Legend’ Experience
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Apr 14, 2025
Support to Animal Shelters on International Pet Day 2025
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Apr 11, 2025
Knowledge Base
Anastasiya Mulitsa
Jackpot System or Jackpot Aggregator: Which One to Choose?
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Feb 11, 2025
Why the Jackpot Aggregator is a Must-Have for Player Loyalty in 2025
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Jan 15, 2025
Exploring the Jackpot Aggregator: Benefits, Features and Use Cases in 2025
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Jan 7, 2025
iGaming Events 2025: Calendar of Major Exhibitions
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Jan 3, 2025
Sweepstakes Casinos – Everything You Need to Know
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Dec 23, 2024