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Rubens Barrichello

Non-Executive Director in Latin America
Rubens Barrichello

Rubens Barrichello Drives SOFTSWISS to Success in LatAm!

Buckle up! Rubens Barrichello, the racing legend, joins the SOFTSWISS team as Non-Executive Director in Latin America.

This partnership brings together Barrichello's championship-winning mentality and SOFTSWISS' cutting-edge iGaming solutions. The dynamic duo will accelerate the company’s growth in the LatAm market, contributing to the successful implementation of SOFTSWISS iGaming projects.

Rubens’ Background

Rubens Barrichello stands as one of the most experienced drivers in the sport's history. He has been a champion for teamwork and innovation for over 30 years, both on and off the F1 track. Throughout his illustrious career, he not just conquered podiums – he mastered the art of winning in tough competition.

Winning Team

Rubens Barrichello and SOFTSWISS both share a leadership mindset – the secret of winning is in a relentless drive for results and well-coordinated teamwork. 

Rubens’ experience working in high-tech racing teams and deep understanding of the sports world perfectly aligns with SOFTSWISS' expertise in delivering innovative iGaming solutions. 

Like SOFTSWISS embraces changes on the road to success in iGaming, Barrichello knows the formula for staying on top of the high-speed environment.

Role at SOFTSWISS

Cultural Bridge

Helping SOFTSWISS to understand local business culture and values 

Regional Growth

Contributing to SOFTSWISS’ winning strategy in the region 

Partner Engagement

Building effective communication with SOFTSWISS partners on-site

Knowledge Transfer

Sharing leadership wisdom and best teamwork practices with the SOFTSWISS team through inspiring seminars and empowering lectures

Domain Development

Spreading awareness about the iGaming industry and its prospects in the Latin American region

Talent Acquisition

Developing a local team with the best people from the sports and tech industry

As a racer, I've learned the importance of collaboration, determination, and pushing boundaries towards victory. Joining SOFTSWISS feels like stepping onto a new racetrack – I'm excited to leverage my experience to drive success in Latin America. Together, we'll be a winning combination for bringing innovative solutions and responsible gaming to the region.

Rubens’ Track Record

Formula 1:
11
Wins
68
Podiums
17
Fastest laps
14
Pole positions
322
Starts (most ever in F1 history)

Other Racing Achievements:

1990
Formula Opel Euroseries - Champion
1991
British Formula 3 Championship - Champion
2008
Desafio Internacional das Estrelas - Champion
2014
Stock Car Brasil - Champion
2017
ROK Cup Florida - ROK Shifter - Champion
2022
Stock Car Pro Series - Champion
2024
Rotax Max Challenge Winter Trophy - Master Max - Champion

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Knowledge Base
Rubens Barrichello is steering the SOFTSWISS brand to leading positions in Latin America.

Get ready to join SOFTSWISS on this exhilarating ride towards victory!

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