White Label is an effective solution for starting an online casino from scratch. It is a widely used industry practice and a popular alternative to a standalone casino business. What exactly stands behind the notion and what advantages White Label offers are the key points that an operator needs to understand before making a decision about the optimal way to launch a new project.
How it works
Purchasing a White Label solution, the business owner gets a quick access to a unique, ready-to-operate online casino. The website is designed according to the operator’s individual requirements, uses the exclusive identity such as brand name and logo, and is located on a separate domain. From the player’s perspective it looks like a completely independent product and experience.
But White Label solution offers a plethora of benefits. Besides the ready-to-use website and casino software, the White Label solution provider also takes care of the legal aspects of business. It offers operation under the provider’s active online gambling license in one of existing gambling jurisdictions. It means there is no need go through the tedious process of license application, which can take from several weeks to more than a year. Besides, the online casino can use the existing financial infrastructure that normally includes merchant accounts with popular payment systems, as well as credit and debit card processing options.
The online casino operator is responsible for:
- Day-to-day casino administration
- Marketing and player acquisition
- Player retention, promotion strategy and loyalty programs
- First-line support to players
The White Label solution provider is responsible for:
- Providing software platform and games
- Technical support to online casino operator
- Website development and hosting
- Legal infrastructure (keeping an active gaming license)
- Financial infrastructure (processing payments via multiple payment methods)
Key advantages of the White Label solution
The White Label solution has certain benefits that often turn out crucial for new online casino operators:
- Much shorter time to market
- Ability to concentrate on marketing and retention
- Savings on licensing costs
- Legal operation with no extra hassle
- Ready-to-use payment processing options
SoftSwiss offers White Label solution to help operators start their online gaming business quickly and easily. By operating under our Curaçao gaming license and using our payment processing infrastructure, you are bound to save a lot of time and efforts. We have the required experience to take care of the technical, legal and financial aspects of iGaming business operation. We trust in our clients’ marketing talent and help them focus on this most important success factor.