What is White Label Casino Software
White Label is an effective solution for starting an online casino from the ground up. It is a widely used industry practice and a popular alternative to a standalone casino business. What exactly stands behind the notion and what advantages the White Label model offers are the key points that an operator needs to understand before making a decision about the optimal way to start an iGaming project.
Key advantages of the White Label solution
The White Label solution has certain benefits that are often crucial for new online casino operators:
How the White Label works
Purchasing a White Label casino solution, the business owner gets quick access to a unique, ready-to-operate online casino. The casino website is designed according to the operator’s individual requirements, using an exclusive identity such as brand name and logo, and is located on a separate domain. From the player’s perspective it looks like a completely independent product and experience.
But the White Label solution offers a plethora of benefits. Besides the ready-to-use website and casino software, the White Label provider also takes care of the legal aspects of business. It offers operation under the provider’s active online gambling license in one of the existing gambling jurisdictions. It means there is no need go through the tedious process of license application, which can take from several weeks to more than a year. Besides, the online casino can use the existing financial infrastructure that normally includes merchant accounts with popular payment systems, as well as credit and debit card processing options.
The White Label solution thus helps operators start their online gaming business quickly and easily. They are bound to save a lot of time and efforts by allowing the provider to take care of the technical, legal and financial aspects of iGaming business operation.
- Day-to-day casino administration
- Marketing and player acquisition
- Player retention, promotion strategy and loyalty programs
- First-line support to players
- Setting up the software platform and games
- Website design and development
- Legal infrastructure (keeping an active gaming license)
- Financial infrastructure (payment processing via multiple payment methods)
- Player database maintenance and website hosting
- Technical support to online casino operator
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