Anastasiya (Asya) Mulitsa was a Content Marketing Lead at SOFTSWISS until December 2025.
Asya honed her expertise in the fast-paced world of advertising at SLON Media before joining SOFTSWISS. There, she managed social media campaigns for high-profile clients like Volkswagen and an internationally renowned swimming league, engaging deeply in social media, digital marketing, and production across various markets.
Asya joined SOFTSWISS as a Content Manager and was later appointed as Content Marketing Team Lead. Over her time at the company, she developed more than 10 ebooks, including the iGaming Trends report, which covers industry analyses to user guides, and they have garnered thousands of downloads.
She also strengthened her strategic marketing foundation by completing the Strategic Marketing MiniMBA with Mark Ritson, which deepened her analytical approach to content marketing performance measurement and consumer behaviour analysis.
Her involvement in award-winning marketing campaigns highlights her skills in project management, analytics, content management, and other marketing tools.
