Is it possible to build a strong iGaming brand without players? The answer is clear – it is impossible. This is why the market is now competing for every player. Operators are doing everything in their power to gain brand awareness and attract players to their casinos and sportsbooks.
Gambling companies should also consider the promotional and gamification tools they choose to achieve their goals. Offering a range of high-quality gaming content and good customer service is the bare minimum in this day and age. If operators want to keep players engaged, they should constantly experiment with new solutions and be sure to offer the audience additional value through unique features and promotions.
During such challenging and exciting times, jackpots are once again entering the arena – this time in the shape of the Jackpot Aggregator.
Understanding the Jackpot Aggregator
The Jackpot Aggregator is SOFTSWISS’ novelty software product that introduces the Jackpot-as-a-service (JaaS) business model. It presents a new systematic and comprehensive approach to jackpot delivery. The Jackpot Aggregator is a multifunctional jackpot tool for comprehensive jackpot campaign management.
The Jackpot Aggregator provides its clients with a customisable virtual jackpot system. There is no need to install physical servers or configure hardware: thanks to cloud jackpots, software installation and configuration can take no longer than 48 hours. The solution can be integrated with any iGaming project, such as online casinos, game providers, game aggregators, etc.
So many players, so many minds. It’s hard to appeal to an entire playerbase with a single promotion. This is both difficult and unnecessary. Using the Jackpot Aggregator’s segmentation feature, operators can group their players into categories based on different characteristics and create individual jackpot campaigns for each group. A personalised approach can greatly increase the effectiveness of promotional campaigns.
The primary feature offered by the Jackpot Aggregator is the Jackpot Templates. To summarise, a Jackpot Template is a comprehensive solution for running a jackpot campaign. Operators can keep the template the way it is or modify settings to create a unique campaign. It is completely flexible.
Why use the Jackpot Aggregator?
One way or another, jackpots have always attracted public attention. As such, it’s understandable why any brand, gaming or non-gaming, would want to ‘tame’ the technology and utilise it to their advantage.
Our clients value iGaming jackpots and trust the Jackpot Aggregator to help them:
- Increase player interest and engagement
- Expand reach
- Scale promotional campaigns
- Drive bet count growth
- Diversify the brand’s market offer
- Strengthen player loyalty
Main goals of the Jackpot Aggregator
What exactly can the Jackpot Aggregator do for your business? Let’s take a look.
Managing player attrition
All operators eventually face the challenge of sophisticated bettors that are hard to surprise. The jackpot becomes an innovative solution that can both engage active and dormant players.
Increasing audience loyalty
Large-scale, memorable, and popular jackpot campaigns are the prerogative of reliable and successful market players. Casinos that offer their audience the opportunity to win jackpots instantly improve their player experience. In the long run, this strategy usually reaps benefits in the form of increased casino reputation and traffic, as well as player loyalty.
Monitoring gaming activities and jackpot performance
Jackpot campaigns are another integral part of a brand’s business model that directly impacts finances. The Jackpot Aggregator provides a comprehensive and in-depth analysis of all activities performed by customers in real time. Quick and complete access to the information is critical for the operator, and the Jackpot Aggregator facilitates this.
The best practice for managing player engagement is via jackpot campaigns. A jackpot campaign can direct traffic to a segment of games or a certain game in a casino. It helps to maintain the productivity and profitability of specific games or providers, especially if they offer better commercials on the whole or during a promo period.
Bottom line: the main benefits of the Jackpot Aggregator
The jackpot serves as a powerful business and marketing tool to increase iGaming revenue and brand awareness. The Jackpot Aggregator is the solution that offers exactly that.
What are the advantages that make the Jackpot Aggregator truly outstanding and valuable?
- Jackpot Templates. Use pre-set jackpot campaigns to run your campaign in three clicks or create your own from scratch. With the Jackpot Aggregator, you choose how you want to build your campaign.
- Unlimited simultaneous jackpot campaigns. You are free to test as many approaches as you need to find the solutions that work best for you. Results matter.
- Omnichannel integration. Make jackpot campaigns available to all players via any of their devices.
- Multicurrency. Expand and scale your brand, enter new markets and attract players from different regions. The Jackpot Aggregator can support jackpots based on multi-currency wagers.
- Global jackpots. Playing jackpots between multiple online locations is a great opportunity to unite the brand’s casinos under one or more promotional campaigns. In addition to collecting total statistics, this feature allows operators to track player interest across several casinos at the same time.
- Implementation speed. Operating without a physical server reduces time to market. It takes about 48 hours to set up the software.
- A dedicated team with strong expertise. We set up, configure, and update the virtual jackpot system. This saves the client resources on having a separate team to maintain it.
- Easy integration. Any casino platform, gaming aggregator, or provider can be easily integrated with the Jackpot Aggregator. All elements of the company will work as one ecosystem, complementing and reinforcing one another.
The jackpot revolution is here
The best part about trend-spotting is being able to set them. The Jackpot Aggregator, SOFTSWISS’ multi-purpose marketing solution, is designed to reinvent the use of jackpot campaigns.
If you have decided to break into the world of jackpots, we will be happy to help. Want to boost your brand’s competitiveness?
Join the Jackpot Revolution!