Choosing an Optimal Mix of Game Vendors for an Online Casino

If the software platform is going to be the backbone of an online casino, then the gaming content will be its face. Games are what will attract players to the casino and operators should consider that as one of the main factors in deciding which game supplier to choose.

The iGaming industry has experienced very consistent growth since its inception. The number of companies developing casino games (or “game content”) is growing along with the emergence of new iGaming operators. At the same time, the growth of technological innovation gives rise to new exciting and entertaining games.

Today there are hundreds of game providers offering various casino games: from traditional titles like video slots, poker, roulette, bingo to live dealer games and virtual sports with a realistic experience. Game titles compete with each other in maths, graphics, themes,  player experience, and in-game promo instruments.

How to choose the optimal set of games for your casino? 

This is the question all casino operators want answered. When choosing game providers for an online casino, operators should take into account such factors as technical aspects of using the software, licensing and regulations, target audience and languages, games popularity and of course the terms of the deal with the game studio. 

As an expert in the field of iGaming, SoftSwiss created one of the biggest Game Aggregators in the market and successfully supports more than 300 online casinos worldwide. We can confidently guide operators in picking appropriate game providers and offer the necessary tools and software to launch an online casino. 

Below we have compiled a list of the most popular and innovative game providers that are in demand  on the iGaming market. 

Most popular casino game providers according to the  SoftSwiss Game Aggregator 

1. Play’n GO

Founded in the 90s in Sweden, Play’n GO is one of the leading slot suppliers in the casino industry. The studio uses the latest technology to create highly flexible gaming solutions. The provider’s games are widely used across internet casinos around the world. The top Play’n GO markets are Germany, the Netherlands, Russia and Austria.

The Play’n GO line-up of games consists of over 100 titles that fall into the categories of table games, scratch cards, bingo games and video slots. With over 20 years of experience in game development, the company’s content is sure to speak for itself when it comes to intuitive gameplay, refined graphics and immersive audio. One of the more prominent features of Play’n GO slots is that they readily display the RTP percentage so that players can choose a game to their liking based on a game’s volatility.

The most popular Play’n GO game titles:

  • Book of Dead 
  • Reactoonz 
  • Legacy of Dead
  • Rise of Olympus

 

2. Yggdrasil

Yggdrasil was founded in 2013 by none other than the former CEO of NetEnt. It quickly rocketed to stardom by providing a fresh, state-of-the-art line-up of game titles and became a leading provider of slot games. 

Yggdrasil games focus on combining awesome graphics with brand new in-game features. The games have standout appeal for slot players who demand the highest level of entertainment and all-round game performance. Yggdrasil games and slots are being created and released at an increasing rate – playable at all the top-rated online casinos.  

What is more, Yggdrasil created an innovative collection of in-game promotional tools, which have revolutionized the way operators promote online slots. Promo tools called BOOST & BRAG allow easy run promotions from within the game client. They include in-game tournaments, prize drops, and a cross-game gamification concept, and are aimed at increasing player involvement, allowing players to watch replays of winning spins and share them with friends and fans on social media.

The most popular Yggdrasil game titles:

  • Valley Of The Gods 
  • Vikings Go Berzerk
  • Golden Fishtank 
  • Holmes and the Stolen Stones 

 

3. Evolution

Evolution is a true leader in the market of live dealer casino solutions. Founded in 2006, the provider’s name quickly became famous and in the first couple years of its operation, the provider signed contracts with many key companies in the gaming industry. 

Evolution is praised for its utterly professional live dealers, high quality of video streaming from multiple cameras, and the immersive atmosphere their games deliver. In Latvia, its main operational base, Evolution has been one of the largest employers.

The company offers all types of live games including roulettes, blackjack, baccarat, casino Hold’em, Caribbean stud poker. With the multi-game functionality, players can play up to four games at the same time from one desktop. All of the games are skillfully optimized for all types of mobile devices. There is also a possibility to set up dedicated tables for individual operators.

Furthermore, Evolution Gaming is entering the video slots market. The main reason for this was the company’s acquisition of NetEnt, Red Tiger and Ezugi game studios specializing not only in live dealers games but also online slots.  

The most popular Evolution  game titles: 

  • Lightning Roulette 
  • Roulette Live 
  • Immersive Roulette 
  • VIP Roulette

 

4. Pragmatic Play

Founded in August 2015, Pragmatic Play is considered one of the fastest-growing providers of game content, offering cutting-edge online and live casino games. 

Over the years, the company has developed over 200 fantastic slot games that have brought exciting new gaming experiences to online casino players around the world. Video slots by Pragmatic Play developed in HTML5 have a variety of themes and feature a diversity of characters. Pragmatic Play slots target various categories of players, from those who prefer classic style games to those who seek a modern look-and-feel.

The Pragmatic Play focus has traditionally been on slots and table games. This changed in 2018 when they purchased an online live casino provider, Extreme Live Gaming and then released Live Casino Games on the base of its technology in 2019. Pragmatic Play Live Casino offers live casino games with a completely realistic and thrilling gaming experience that recreates the atmosphere of a land-based casino while delivering all the advantages of online play, such as quick and easy bets, detailed game statistics, complete betting history, sound effects and animation, and more. Their live suite now includes Blackjack, Roulette, Speed Roulette and recently released Baccarat. 

The most popular Pragmatic Play game titles: 

  • Wolf Gold
  • Sweet Bonanza
  • The Dog House

 

5. EGT Interactive

EGT Interactive is a Bulgaria-based online game provider, a division of the renowned casino equipment manufacturer Euro Games Technology, established in 2002. 

EGT has successfully transferred its solid experience in the development of games for land-based casinos to the world of iGaming. The look and feel of the video slots repeats that of the land-based counterparts, featuring the same themes and characters and delivering gaming experience “from the casino floor”. Premium-class games by EGT Interactive are delivered to the best online casinos of the world and take top positions in various industry rankings.

With almost twenty years of experience in the market, the company had time to develop an outstanding portfolio. They produce games with various features, bonuses, line counts, and bet levels across a variety of themes. The most popular types of casino games are slots, roulette games and video poker, where available slots provide impressive display, superior graphics and a smooth game playing experience. 

One of the characteristics that have popularised their slots amongst players is that all EGT slots have an appealing Jackpot feature. The multilevel jackpot feature has four levels, Clubs, Diamonds, Hearts and Spades. Players playing their games are assured of random jackpots with a guarantee of at least one win from the different levels.  

The most popular EGT game titles: 

  • Burning Hot 
  • 20 Super Hot 
  • Ultimate Hot 
  • 100 Super Hot 

 

6. NetEnt

Net Entertainment (commonly referred to as NetEnt) is a leading online casino software provider which has been around since as far back as 1996. Currently these games can be found at the majority of trusted online casinos. It would not be a mistake to say that any prominent European casino today offers NetEnt games.

NetEnt focuses on creating breathtaking experiences for players, offering more than 250 varieties including branded games, video slots, table games and scratch cards – all boasting original design and authentic themes. NetEnt attracts players with very diverse interests and tastes, from those who prefer traditional fruit machine themes to those who seek inventive plots and modern characters in 5-reel slots. Mobile-first and live dealer games make a significant part of the company’s portfolio. The number of games is constantly growing and new titles appear quicker than one can expect. 

NetEnt has also built a lucrative progressive jackpot network that connects some huge accumulating prizes with hundreds of online casinos. One of the most famous games from NetEnt is a progressive jackpot slot called Mega Fortune, which entered into the Guinness Book of World Records after paying out a record-breaking €17.8 million to one lucky player in January 2013. Other known jackpot games from NetEnt include Hall of Gods and Arabian Nights.

The most popular NetEnt game titles:

  • Starburst 
  • Twin Spin
  • Gonzo’s Quest
  • Jack Hammer

 

7. Quickspin

Established in Sweden in 2011, Quickspin is one of the most esteemed developers of video slots in the world. This team claims to be not only game creators but also dedicated and passionate video slot lovers, which in turn instills the trust and favour of gamblers worldwide.

Currently the studio offers over 60 video slots in their portfolio which are very distinctive in terms of the unique style and, more specifically, the math-model and features like the Achievements Engine. All of this is topped with superbly polished graphics and sound, engaging and eye-appealing, which is expected from an award-winning developer. Apart from traditional themes such as fruits, for example, Quickspin offers exciting slots based on fairy-tales and famous novels.

The most popular Quickspin game titles: 

  • Sakura Fortune
  • Eastern Emeralds
  • Goldilocks

 

8. Red Tiger 

Founded in 2014 by a group of industry veterans from major gaming brands, Red Tiger has quickly established itself as a noticeable supplier in the industry.

The provider’s main focus (95+% of their current offering) is slot games, with a little bit of table games. Red Tiger games are easy to remember due to their captivating 2D and 3D graphics and immersive feeling. Besides producing great games, they also provide excellent 24/7 support and maintenance. 

Red Tiger also provides its partners with a dynamic suite of engagement tools that help to capitalize on the strength of its gaming proposition. Smart spins, jackpots and tournaments all work seamlessly with any portion or its full portfolio of games.

Red Tiger slots have gained a reputation for sticking to culturally diverse Western and Asian themes and for their high-end 2D and 3D graphics. Since they boast of having ‘mathemagicians’, their slots come with in-built algorithms that should play to the benefit of the player.

The most popular Red Tiger game titles: 

  • Piggy Riches Megaways
  • Mystery Reels
  • Diamond Blitz

 

9. Relax Gaming

Relax Gaming is one of the strongest online casino software providers. The company was founded in 2010 in Malta and became known for its innovative slots. The number of online casinos where players can enjoy the provider’s games is growing by the day. 

Relax Gaming is growing fast with over 100 online games and a distribution network of over 50 integrations to major European operators. Even though Relax Gaming doesn’t have the biggest game lobby, they have a versatile selection. 

Relax Gaming focuses on the delivery of high-quality slots with excellent graphics and unique bonus features and comes equipped with an exciting rewards program that will keep players wanting more.

The most popular Relax Gaming game titles: 

  • Money Train
  • TNT Tumble
  • Temple Tumble

 

10. The bonus one: BGaming 

Although (disclaimer!) BGaming is a SoftSwiss-owned game studio, it has been getting much traction after its rebranding, growing extremely rapidly in terms of new loyal players. The studio offers a rich and diverse portfolio with more than 50 built with HTML5, including slots, casino games like poker, roulette, and table games. 

What about the quality of the games? HD graphics, trouble-free performance? Done! Atmospheric sounds ideally designed to create pure enjoyment? Done! Can  the games support any currency, virtual currency or token from social casinos? No problem. Only smooth player experience? You’re welcome! And to infinity and beyond, lots of surprises await you in BGaming games. The studio strives to make products ideal for both the players and operators.

This provider deserves your attention since the brand is an expert in the iGaming market and the team definitely knows how to engage players. BGaming holds its games to a high  standard and you can check them out below.

The most popular BGaming game titles: 

 

Game Aggregation may actually be a solution

As you may have noticed there are a lot of decent game providers on the market. These are just the ones we talked about, and we have just scratched the surface. The iGaming market is full of fast-growing and remarkable game studios. It is hardly surprising that operators face challenges picking out games for their casino brands. 

Understanding the complexity of choice of game vendors for online casino operators, SoftSwiss created its Game Aggregator which is capable of simplifying the process of casino content management. The solution brings together more than 11,000 games from 130+ best industry providers. Our professional team stands ready to consult and guide the operators on each level, providing not only ongoing technical support, but assistance with Business Intelligence as well.

If you are interested in our Game Aggregator or looking for reliable software to launch an online casino contact us directly. 

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