Turnkey Sportsbook

The SOFTSWISS Turnkey Sportsbook is a full-featured, ready-to-launch software solution for operators seeking speed, compliance, and scale. SOFTSWISS provides everything needed to manage operations independently – the software platform, website, and back office, along with integrations and operational support, so you can run your sportsbook under your own licence.

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Expertise

Operating in regulated sports betting markets since 2020, with proven expertise across diverse jurisdictions

Innovation

Live updates, flexible APIs, and React-based frontends

Security & Trust

Advanced data protection and anti-fraud tools backed by GDPR compliance and ISO/IEC 27001 certification

Key Features of Turnkey Sportsbook

Odds Integration

The Sportsbook connects to real-time odds feeds from leading data providers, including Sportradar, Genius Sports, BetConstruct, and Oddin.gg. Odds are updated instantly across all sports and markets to ensure reliable and competitive pricing.

In-Play and Pre-Match Betting

Operators can provide hundreds of sports and thousands of daily events, from football and basketball to esports and major international tournaments.

Player Management System

Access a comprehensive back office built for efficiency. Track player activity, manage accounts and bonuses, configure limits and generate detailed reports to support smarter decision-making and smooth operations.

Mobile-First Interface

Today's sports betting happens on the move. Our solution is built for mobile use first, with pages loading quickly, layouts staying clear, and navigation remaining simple on smartphones, tablets, and desktops. Our mobile apps are available on official app stores in compliance with local requirements, offering players a secure and convenient betting experience.

What’s Included in the Turnkey Sportsbook Package?

The solution combines advanced software with all the services required to launch and run a sportsbook business.

Payments Setup

The turnkey solution integrates with the payment systems of the main operating platform, with deposits, withdrawals, and currency processing following that platform’s setup. If the Sportsbook is launched as a standalone business rather than integrated into a casino platform, bookmakers can connect to available payment providers.

Cryptocurrency Support

Why limit players to one way to pay? By adding support for Bitcoin, Ethereum, Litecoin, Tether, and other major cryptocurrencies, operators give their audience more freedom – and unlock access to a broader market.

Website Design & Frontend Options

Operators can choose a ready-made React-based Sportsbook website template, designed for better UX, UI, and SEO performance, or use the API option to develop and maintain their own frontend. Both options allow full control over branding and layout.

Hosting & Security

The Sportsbook runs on secure, scalable hosting with high availability, protected data storage, and scheduled backups. These measures maintain stability and protect player data during peak activity.

Localisation

The SOFTSWISS Turnkey Sportsbook supports multiple languages and currencies. Operators can adjust local settings, preferred currencies, and market rules directly in the back office.

Turnkey vs White Label Sportsbook

Turnkey

In the Turnkey setup, SOFTSWISS provides the sportsbook platform and manages the technical side – odds and event feeds, risk management, hosting, and ongoing support. The operator handles the business side, including obtaining and maintaining their own licence and meeting regulatory requirements. The SOFTSWISS team can advise on jurisdictional specifics and adjust the platform where needed, but all licence-related matters remain fully with the operator.

White Label

In contrast, White Label setups operate under the B2B provider’s licence, with the provider fully responsible for compliance, hosting, integrations, risk and data management, and overall platform maintenance. Operators work within this licensed environment, which limits how far they can customise branding or adjust operational settings.

The main distinction lies in licence ownership and compliance responsibility. White Label solutions rely on the provider’s regulatory coverage, making them suitable for markets with international or offshore licensing but not viable in locally regulated jurisdictions. As the industry continues to shift toward local licensing, this model is gradually losing relevance.

Currently, SOFTSWISS does not offer White Label setup.

Compliance

Our platform supports compliance with multiple regulatory frameworks.

Brazil

Secretariat of Prizes and Stakes (SPA)

South Africa

Western Cape Gambling and Racing Board

Romania

National Office for Gambling in Romania (ONJN)

Nigeria

National Lottery Regulatory Commission

Ghana

Ghana Gaming Commission

Serbia

Games of Chance Administration Ministry of Finance

Bulgaria

National Revenue Agency (NRA)

Ireland

Gambling Regulatory Authority of Ireland (GRAI)

Mexico

General Directorate of Games and Raffles (DGJS)

Malta

Malta Gaming Authority (MGA)

Curacao

Curacao Gaming Authority (CGA)

Kahnawake

Kahnawake Gambling Commission (KGC)

Tobique

Tobique Gaming Commission (TGC)

Anjouan

Anjouan Offshore Finance Authority (AOFA)

Frequently Asked Questions

How long does it take to launch with a turnkey solution?

A typical turnkey launch takes 2–4 weeks from contract signing to go-live, depending on the complexity of integrations, compliance requirements, and front-end customisation. During onboarding, operators receive sandbox access for testing while the team configures the website, back office, and sportsbook integrations. An experienced B2B sportsbook software provider can significantly reduce time-to-market, helping operators launch sportsbook operations faster and start generating revenue and Gross Gaming Revenue (GGR) sooner. The fastest SOFTSWISS launch took just 14 days.

What does SOFTSWISS handle in the setup process?

SOFTSWISS manages the technical setup required to launch a sports betting operation, including sportsbook integrations, real-time odds feeds, website and back office configuration, CMS setup, and player management tools. Operators gain access to odds management capabilities, risk management tools, fraud prevention features, a central dashboard, and real-time reporting to support daily sportsbook operations. SOFTSWISS provides the software and implementation support needed to launch and operate an iGaming brand under the operator’s own licence.

Can I customise the turnkey sportsbook software to match my brand?

Yes. Operators can launch with a professionally designed front end or build a custom experience using the SOFTSWISS Sportsbook API. The sports betting platform supports extensive customisation across desktop, mobile devices, and mobile app environments, while integrated CMS, CRM, and analytics tools help manage the player lifecycle and user retention. The flexible architecture supports omni-channel strategies, online casino integrations, gamification features, and scalability as the business grows.

What sports and markets does the platform cover?

The SOFTSWISS Sportsbook covers more than 200 sports, around 2,000 unique markets, and over 100,000 live events each month, including esports and major international tournaments. Operators can offer a wide range of pre-match betting and in-play betting opportunities supported by diverse bet types and extensive market coverage. A broad selection of sports and markets helps create a richer user experience, encourages higher bet frequency, and supports long-term growth in key performance indicators such as ARPU and NGR.

How are risk management and compliance handled?

The SOFTSWISS Sportsbook combines risk management tools and compliance capabilities within a single end-to-end sportsbook solution. Operators can use automated monitoring, real-time alerts, and sportsbook risk management tools to support day-to-day operations. The platform also supports KYC and AML workflows, responsible gaming measures, and self-exclusion tools to help meet regulatory requirements across multiple jurisdictions. Player data is protected through GDPR-compliant processes and an ISO/IEC 27001-certified information security management system. The solution also holds GLI-33 certification and supports compliance adaptation, helping operators prepare for licensing and audit-ready operations.

How do payments and player account management work?

The SOFTSWISS Sportsbook combines integrated payments and player account management within a single platform. Operators can connect payment gateways, local alternative payment methods (APMs), and cryptocurrency options to support deposits, withdrawals, multi-currency settlement, and payment routing. Real-time reconciliation helps simplify financial operations and banking processes. On the player management side, the platform includes a Player Account Management (PAM) system that supports account registration, data management, and behaviour analysis. These capabilities help operators optimise user retention and support long-term growth in key performance indicators such as Net Gaming Revenue (NGR).

What makes a good turnkey sportsbook software provider?

A strong turnkey sportsbook software provider combines scalable technology, high availability, and reliable uptime SLAs with the tools operators need to grow their business. The platform should remain stable during peak traffic periods while supporting online betting operations at scale. Beyond core sportsbook functionality, operators should have access to BI tools, customised reporting, CRM capabilities, player segmentation, personalisation, and targeted campaigns to help improve player engagement and profit margins. Managed services, continuous product development, and a scalable platform are also essential for supporting long-term business growth.