Affilka: Advanced Casino & iGaming Affiliate Software

Affilka by SOFTSWISS is an iGaming affiliate marketing platform built to simplify life for operators and their partners. It was designed with a clear goal: to make it easier for operators to manage their affiliate programs and for partners to work effectively.

Built as a reliable casino affiliate software, Affilka supports everything from performance tracking and transparent partner management to deeper insights through player behaviour analytics. Its structure reflects the needs of modern digital marketing for iGaming affiliates, helping teams stay in control while building productive operator-affiliate relationships.

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Affilka: Advanced Casino & iGaming Affiliate Software

Expertise

Affilka by SOFTSWISS launched in 2018

Innovation

Security

High-load visit tracking and fault tolerance

Service

Award-winning client service

Key Advantages of Our Gambling Affiliate Software

The best iGaming affiliate marketing platforms today cannot boast of having the advantages that Affilka offers from day one. With practical features and a user-friendly interface, Affilka makes it easy to launch and manage affiliate programs right from the start.

Zero setup fees

Integrated payment systems

Efficient affiliate management

Affilka offers great iGaming affiliate software pricing with no setup fees – always. The system doesn't require any upfront costs for integration. Affilka’s team handles the technical setup of the casino affiliate software and ensures a smooth onboarding process for every client. We provide unlimited hours of customer support throughout the agreement's entire lifetime.

Fixed monthly fees
Tier-based pricing
Multi-brand deals

The affiliate marketing platform comes with a variety of built-in integrated payment systems. iGaming operators can pay affiliates via automated and manual payment methods such as Neteller, Skrill, Cryptoprocessing, or bank transfer.

Combined with built-in tracking and reporting tools, the system ensures that all affiliate payments are accurate and transparent. Integrated SOFTSWISS merchant accounts make the process even more convenient, allowing clients to pay affiliates quickly and securely or use their own accounts if preferred.

Crypto enabled
One contract
Pay when you like

Build valuable partner relationships and expand your affiliate network on your terms. Don’t limit yourself to rigid legacy systems – take advantage of Affilka’s flexible, customisable affiliate system designed specifically for online gambling.

Leverage advanced iGaming analytics, real-time tracking for gaming traffic, and built-in tracking and reporting tools for affiliates to power your program and optimise your affiliate marketing spend.

Individual commissions
Automated billing schedules
Custom media
Affiliate interface
Customer API

With these tools, Affilka streamlines everything from iGaming affiliate partner onboarding to ongoing campaign management so you can focus on growth and transparency at every stage.

Casino Affiliate Software Features

Affilka is a modular and feature-rich affiliate marketing software platform tailored for the savvy iGaming operator and the demanding affiliate partner.

Built-in payment processing

Integrated payment services out of the box, one contract only

Flexible commission constructor

Granular and rule-based partner commissions and payout strategies for flexible commission plans

Multi-brand management

Unite your iGaming brands into one affiliate program and manage them from one admin panel with Affilka’s iGaming analytics dashboard

Server-to-server postbacks

Event-triggered conversion tracking for iGaming with custom tag parameters

Near-instant reporting

Data update between Affilka and any casino, sportsbook, or poker platform may be set to every 15 minutes

Interface customisation

Build a branded admin panel or configure Affilka’s interface to your liking

Media management

Assign creatives and media to specific partners and create personalised affiliate landing pages

ISO 27001 Compliant

We operate an ISO 27001-compliant Information Security Management System, safeguarding our assets and customers' data. You can also help us secure your data by following basic security rules.

Facts and Figures

Since its launch in the iGaming market, Affilka has achieved a number of significant wins. But don’t just take our word for it – the numbers speak for themselves.

450+ Casino and sports betting brands live

400K+ Affiliate partners registered

98M+ Registered players

Affiliate Software Supplier - EGR B2B Awards 2024

Best Affiliate Marketing Solution - Asia Gaming Awards 2024

Affiliate Tracking Software of the Year - SiGMA Eurasia Awards 2023

Best Affiliate Marketing Solution - Asia Gaming Awards 2023

Best Affiliate Tracking Software - SiGMA Balkans & CIS Awards 2022

Shortlisted Best Tech For Affiliate Programmes - iGB Affiliate Awards 2023

Shortlisted Affiliate Software Supplier - EGR B2B Awards 2022

Other Products

Explore SOFTSWISS products

Game Aggregator

Let your players discover the most diverse gaming portfolio, made available through one API integration.

Sportsbook Platform

Affilka's sportsbook module and our Sportsbook Platform are a winning combination for your sports betting brand.

Casino Platform

A one-stop-shop casino platform with all the integrations needed to launch your iGaming brand online. Compatible with Affilka.

Jackpot Aggregator

Play to your acquired players' delight with local and global jackpots managed and scaled efficiently.

Affilka Reviews

Hear from our clients about their experiences using Affilka, a gambling affiliate software.

The SOFTSWISS affiliate system (Affilka) has provided Starz Partners (BitStarz) with great software to help us with our affiliate program needs. The system has given us a better understanding of in-depth stats with more features & filters and also given our affiliates the same with the ease of accessing their accounts. Being able to upload media and links easily with no delay, customize postbacks, add in new earning model structures, and being able to pay affiliates directly from the back office has been an all-round great solution for us.

We really enjoy working with the affiliate platform Affilka by SOFTSWISS. Intuitive user-friendly interface with custom statistics, pixel tracking from the box, fast and clear payment scheme, the multi-tiered commission structure is commendable. Amazing support from the account management team!

If you are looking for a nicely performing and flexible software, that's definitely what you need! SOFTSWISS affiliate software (Affilka) was created by affiliates for affiliates and it is made for the best tracking, reporting and productivity of your affiliate program. It is easy to use for both partners and affiliate managers. In my career I have tried other affiliate software but can tell that SOFTSWISS affiliate software is definitely worth it! Efficient and highly customisable.

Frequently Asked Questions

Learn more about affiliate management in iGaming

Discover

What is an iGaming affiliate marketing system?

It’s the core infrastructure (software platform) that supports affiliate marketing operations for online gambling brands. At its base, it connects affiliate traffic to player activity, automates commission logic, and provides structured performance data.

Affilka is a modular iGaming affiliate management system built to handle that complexity at scale. Whether you are managing one brand or several across casino, sports betting, and poker, Affilka consolidates partner relationships into one transparent, secure environment. It includes custom deal structures, account roles, multi-brand segmentation, and automated billing flows.

How does gambling affiliate software help increase revenue?

Affilka enables more precise control over affiliate spending through full flexibility in commission structuring. The Flexible Commission Constructor allows operators to move beyond standard CPA, RevShare, or hybrid models and define custom terms aligned with specific business priorities, such as player quality, deposit behaviour, or traffic source.

This level of control ensures that budgets are allocated only to traffic that meets agreed performance criteria, improving efficiency and reducing unnecessary spending.

In parallel, Affilka supports revenue growth through automation and data visibility. Real-time statistics and scheduled payments simplify operations and provide a clear picture of affiliate performance. That means faster decision-making, better strategy alignment, and fewer inefficiencies.

Is Affilka suitable for sportsbook affiliate programs?

Yes. Affilka is built specifically for iGaming and supports sportsbooks, as well as casino and poker brands. This iGaming affiliate software handles the specific logic of each vertical and allows multiple affiliate programs to be managed within a single environment.

Migration is never an issue. The Affilka team has extensive experience moving clients from both market-standard platforms and custom in-house solutions, maintaining full data integrity and ensuring minimal disruption.

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