It’s hard to believe it, but 2016 is almost over. As we are getting closer to 2017, it looks like it is the right time to thank the outgoing year for all the good that it has brought and make new plans. This year has been particularly fruitful for SoftSwiss, and with contributions from our hard-working team, esteemed clients and trusted partners, we have achieved impressive results which we are glad to share with you.
Here is an overview of the most important milestones and accomplishments of 2016. We’ve done all that!
Packed our online casino platform with new features
First of all, our system now boasts one of the most advanced and flexible Bonus Systems in the online casino industry. Operators are able to fine-tune their bonus offerings to narrow segments of players in order to achieve maximum engagement.
Accumulation of comp points has been added. We introduced two types of comp points (redeemable and status points) along with the definition of Player Statuses. This provides online casino operators with more opportunities for developing an effective client retention policy.
Tournaments are now part of the platform. Besides that, operators can hold internal lotteries, which brings player retention to a whole new level.
Advanced player segmentation features (what we here call “dynamic player groups” and “filters”) are something our team is actively working on now. We expect to gradually release this wealth of advanced functionality in Q1 2017.
All of the above features combined provide SoftSwiss software solution with a competitive edge and bring it to vanguard of the industry.
Launched 14 online casinos on SoftSwiss platform
The list of casinos based on SoftSwiss platform has been extended, with some really professional and successful operators joining the list of clients. Besides the new names in the industry, a few well-known and established names have migrated from their former software to SoftSwiss platform, thus making their operations more effective.
Even more importantly, the geography of clients has been extended: now we serve interests of the operators targeting and operating in Asia and South America!
Signed content deals and integrated 300 more games
The year was rich on partnerships with some leading game providers. We have integrated high-quality games by Habanero, iSoftBet, GameArt, MrSlotty, and Booming Games. It is more that 300 varieties in total. All of them are available not only to online casinos operating with SoftSwiss platform, but also as independent game content which can be integrated into any third-party platform via our Aggregator API.
In 2017 we are preparing for the launch of 600+ (!) more games by the very top developers in the online casino industry. Stay tuned and follow our news in the first months of the new year.
Obtained BMM certification
Getting a certificate from one of the longest established independent laboratories for testing and certification was an important milestone for the company. Together with iTechLabs certificate, it proves the trustworthiness of the company and the software and opens up new horizons for SoftSwiss’ operation on various regulated markets.
Made strong partnerships for the delivery of games
SoftSwiss Game Aggregator has become more popular and online casinos using it get access to a large pool of games from the world’s best providers, all via one-time integration. The number of such casinos and sportsbooks is constantly growing. In this regard we are proud to be delivering great games to the largest and most established sports betting operator in Romania.
DOUBLED the number of employees
With our new first line support department started last year, we have grown to about 60 people, all working hard in development, management, finance and customer care to provide our clients with first-class service and further grow together.
The achievements are pretty great, but even greater are our plans for 2017. More features will be developed to boost the platform performance, more games will be added to serve the interests of the demanding players, and more top-notch casinos will be launched! The year is coming to an end, but the work is not! Stay tuned.