Player Retention Services

We understand the importance of effective marketing and offer professional services to help our clients develop their business successfully. In general, online casino marketing activities can be divided in 2 groups: player acquisition and player retention. SoftSwiss expertise lies in retaining existing casino players and boosting their loyalty

Player retention strategy development and implementation
  • Designing the welcome bonus package (sign up bonus, deposit bonuses and free spins)
  • Regular bonus promotions (e.g. weekly cashbacks, scheduled reload bonuses)
  • VIP retention strategy (e.g. special offers, high-roller games)
  • Comp Points strategy and Player Status Level journey in the casino
  • Tournaments and Lotteries inside the casino
  • Strategy for ad-hoc / surprise bonuses that your Customer Support can give to players
Content & Game Management
  • Positioning of games on the website, highlighting of the hottest and most popular ones
  • Adding new games and deprecating old ones from the game list
  • Selecting the most optimal games to use in promotions
  • Checking if information across the casino website reflects all current promos
  • Suggesting and implementing changes in the casino's Terms of Use
Representation of your casino on gambling forums
  • Choice of forums is up to you
  • Posting announcements about new promotions, games, game providers, big wins
  • Working with player complaints
  • Answering questions about the casino from forum visitors
Anti-Fraud & Security Checks
  • Bonus abuse checks on players
  • Checking and blocking of duplicate player accounts
  • Investigation of potential collusions and other abusive behavior
  • Helping your Customer Support team to solve disputes with players in the most amicable manner
Promo Email Campaigns
  • Preparation of new email campaigns
  • Sending or scheduling email campaigns at agreed times
  • Personal emails about new exclusive bonuses to VIP players

Player Retention is better if you have great Customer Support

SoftSwiss can take over first-line support to your players. Our comprehensive customer support service is available 24/7/365 for any online casino running on SoftSwiss platform.