Player Retention Services

One of the most important criteria of an online casino venture is the potential profitability. How much profit a casino will make and how soon it will reach the break-even mostly depends on the number of players it will be able to attract and retain. This is where an effective online casino marketing strategy is needed.

We understand the importance of effective marketing and offer professional services to help our clients develop their business successfully.

In general, marketing activities can be divided into two groups: player acquisition and player retention. SoftSwiss expertise lies in retaining existing casino players and building their loyalty. Our internal marketing services include the following:

1 Player Retention Strategy development

2 Bonus & Promo Management

3 Game & Event Management
4 VIP Player Management

5 Email Marketing for existing Casino Players

6 Representation on Gambling Forums
Customer Retention is the activity a business undertakes to prevent its customers from defecting to competitors. Successful customer retention enhances customer loyalty, which in turn brings in more revenue thanks to increased referrals and better reputation of the business. Besides, it is almost always cheaper to retain existing customers than to acquire new ones.
  • SoftSwiss team has accumulated a significant amount of experience and best practices in the field of marketing to players inside online casinos
  • You will have a dedicated Marketing Manager, always available to consult you on the best approaches to player retention
  • You will receive regular reporting on the main online casino KPIs, so that you always know how your online casino business is performing
  • We will even go as far as representing and promoting your online casino brand on the main gaming forums like Ask Gamblers and Casinomeister, which will help establish your brand’s image among your target audience

Contact us to learn more

Facts and Figures

Online casinos launched in
3 years


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in Bitcoin


Integration partners


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Our clients