On the eve of SiGMA Europe 2022, SOFTSWISS continues to engage Sliema’s residents in its blazing activities to strengthen the company’s position in Malta. Fresh off its spicy ice cream degustation, the iGaming provider keeps bringing the heat to Sliema by challenging the locals to take a ‘Hot Chilli Bath’.
On 10-13 November, SOFTSWISS invites everyone to St. Anne’s Square in Sliema to play a challenging game and share spicy photos from a bright art object. It’s easy to spot the company’s creative installation – a yellow bath filled with red chilli peppers, resting on huge casino chips.
Each day from 10:00 a.m. to 5:00 p.m., the Maltese accepting the challenge need to find a key in the bath full of red сhillies. This successfully accomplished, they need to guess which one of 23 gift safes this key might unlock. The luckiest in finding the winning combination – each key opens only one gift safe – will get their presents.
SOFTSWISS promises that participation in the challenge will bring lots of fun and is absolutely safe. What is more, the Chilli Bath Challenge leaves no losers. Each participant will get a chocolate and a voucher for a free Latte in the nearest Starbucks.
Valentina Bagniya, CMO at SOFTSWISS, comments on the company’s activity in Malta: “As an iGaming software provider, we not only develop innovative solutions but also help our clients increase player engagement and gamify playing experience. We continue our ‘Bringing the Heat’ campaign with this challenging activation in order to convey the SOFTSWISS’ brand philosophy to the local community and invite the iGaming industry representatives to have personal meetings with our experts at SiGMA Europe.”
For those arriving in Malta next week and checking in the Intercontinental Malta, Hilton Malta, and Westin Dragonara hotels, SOFTSWISS has prepared another surprise. On 14 November, guests of these 3 hotels will find special ‘chillies’ with a 10 EUR taxi discount on the beds in their rooms.
SOFTSWISS, a leading software provider for online casinos and sports betting platforms, will be showcasing at SiGMA Europe in Malta, 14–18 November. All visitors will be able to meet the company’s Business Development Managers at stand S17, where they will be presenting technology solutions and product updates.