On 2–3 November, iGaming industry expert SOFTSWISS amused Maltese citizens and visitors with its bright and creative ice cream truck at Sliema and Gzira. Two days in a row, everyone could enjoy exclusive flavours of chilli ice cream from SOFTSWISS to cool a little down in the heat that the company’s presence is bringing to the Mediterranean island.
The SOFTSWISS spicy desserts helped attract interest both to the company and its progressive solutions. Guests of the ice cream truck appreciated the originality of the idea and the variety of chilli flavours.
By adding a cooling spice to its large-scale promotional campaign in Malta, SOFTSWISS managed not only to give light to its top-notch solutions but also to come up with interesting job offerings. Having an office on the island and growing its regional presence, the company is interested in attracting professionals to its team.
As part of the SOFTSWISS campaign, 800+ portions of ice cream were served over the two days, accompanied by smiles and bright emotions.
With this and some other activities to follow, SOFTSWISS will smoothly enter SiGMA Europe, which will take place on 14–18 November in Valletta. Visitors are welcome to stand S17 to learn about the winning combination of SOFTSWISS solutions and products. Stay tuned!