On 10-13 November, SOFTSWISS brought the heat to the Mediterranean island, having offered the locals to take part in its Chilli Bath Challenge at St. Anne’s Square in Sliema. The iGaming software provider installed a bright yellow bath filled with red chilli peppers in front of the Majestic Theatre, challenging the Maltese to try their luck. Four days in a row residents and visitors of Malta could win gifts and take spicy photos during the SOFTSWISS’ blazing campaign.
SOFTSWISS used 3,200 red chillies to make the creative installation. To win the challenge, each participant had to first find a key in the bath of red peppers.
And then to guess which one of the 23 gift safes this key may open.
In fact, every participant, whether winning or not, got a compliment from SOFTSWISS – a chocolate and a voucher for a free coffee in the nearest Starbucks.
As many as 231 players were lucky enough to successfully complete all the tasks in the spicy game challenge and win special prizes: exclusive chilli sauce made by SOFTSWISS, limited design socks, vouchers to Marks & Spencers, and meals and drinks at local Dr Juice and Eeetwell.
The SOFTSWISS’ challenge is over, but it is not the end of the company’s chilli activities. The ‘Bringing the Heat’ campaign continues for those who check in the Hilton Malta, Intercontinental Malta and Westin Dragonara hotels on 14 November. The guests will find special ‘chillies’ with a 10 EUR taxi discount on the beds in their rooms.
With this gesture SOFTSWISS invited iGaming players to SiGMA Europe unfolding in Malta last week. All visitors were able to meet the company’s Business Development Managers at the company stand, where they presented technology solutions and product updates.