Irina Radchenko is a PR Manager at SOFTSWISS with more than 10 years of experience in marketing communications and public relations. She develops external communications across product updates, corporate news, industry events, and strategic partnerships.
Since the start of her tenure at SOFTSWISS, Irina has already covered developments and events across the Game Aggregator, Casino Platform, Sportsbook, Prediction Markets Platform, and Tech Race Summit.
Before joining SOFTSWISS, Irina led PR projects at Gurtam, where she worked with media, influencers and partners. She has also gained international experience through studying and working in Taiwan, where she concluded her Chinese language studies, BBA, and Master's Degree in Business Administration and Marketing Management.
At SOFTSWISS, Irina focuses on strengthening product and brand promotion across iGaming media and works closely with internal experts to shape communications around company initiatives and product developments. Her work also includes supporting the SOFTSWISS Live Panel webinar series.
Her work helps turn product, corporate, and event updates into clear stories for iGaming media and industry audiences.
