Olha is a PR manager at SOFTSWISS with a strong interest in the iGaming industry and its fast-moving landscape. Before joining the team, she worked in crypto and blockchain analytics PR, handling communications around high-profile incidents and helping turn complex investigations into clear, media-ready stories.
Olha also brings experience from the other side of the newsroom, having worked as both a reporter and an editor. This background gives her a practical understanding of how journalists think, what makes a story worth covering, and how to turn complex industry topics into relevant narratives.
Today, she focuses on iGaming communications, content and thought leadership, combining her media experience with an insider’s view of the industry.
