Best iGaming Affiliate Software Providers: Top 5 Solutions for 2025

Is your current affiliate tracking tool truly delivering results? The right platform can be a game-changer – driving business growth, optimising campaign performance, and improving Return on Investment (ROI). But with so many options available, how do you choose the best affiliate tracking software in 2025?

In this article, we examine the top iGaming affiliate tracking software solutions available this year. We’ll explore key features, pricing, and use cases to support platform selection. 

Why Affiliate Tracking Software Still Matters in iGaming in 2025

Running an affiliate program isn’t easy, unless you have the right tools. That’s where the proven affiliate tracking software comes in, offering ready-to-use solutions to streamline some of the most critical aspects of the business:

• Strategy based on data: See exactly how affiliates are performing, whether it’s clicks, signups, or player deposits, so you can focus on the factors that drive results.
• Campaign optimisation: Spot the best partners and double down on what works.

Compliance & fraud prevention: Keep everything above board and detect suspicious activity early.

affiliate management

How to Create an Affiliate Program

If you’re curious about the ins and outs of building a successful affiliate program, Affilka offers a wealth of resources in their guide on ‘How to Create an Affiliate Program’.

Key Features of the Best Affiliate Tracking Platforms

Ahead of the platform breakdown, here is a snapshot of the features that distinguish strong affiliate tracking solutions from the rest. For iGaming operators, these features are key to driving results, staying compliant, and growing sustainably.

How Does Affiliate Management Software Work?

Affiliate management software makes running an affiliate program more efficient. In iGaming, that means bringing in new partners, tracking player activity, handling commissions, and keeping an eye on what is performing – all from one place. By automating day-to-day operations, such solutions allow casino and sportsbook brands to focus on growth.

Top affiliate tracking software shows where traffic is coming from, how each affiliate performs, and who is getting the best results. Operators can customise payments, integrate such tools with existing systems, and use the insights to make smarter marketing decisions – without having to guess.

Top 5 iGaming Affiliate Software Platforms in 2025

Finding the right affiliate tracking software isn’t always straightforward. Every business has different needs, and the market is full of tools promising great results. Below, we have highlighted five reliable platforms that stand out in 2025 – each with its strengths, pricing, and features to consider.

1. Affilka By SOFTSWISS

This affiliate software became part of the SOFTSWISS ecosystem in 2018 and quickly gained user recognition. Affilka's toolkit allows businesses to succeed through data-driven analysis along with smart decisions – no matter the stage of their affiliates' journey. How exactly does it happen?

Top Key Features

• Quick API integration enriched with near-real-time updates is a remedy for users willing to make business decisions based on accurate data, not assumptions.
• Geo and device analytics offer actionable data to fine-tune user experience and campaign targeting across different regions and platforms.
• Cohort analysis groups players by attributes like signup date or channel and tracks their behaviour over time, revealing trends in retention, engagement, and revenue.
• Built-in payment processing allows smooth affiliate payouts in fiat and crypto without relying on external payment systems, saving time and reducing friction.
• Flexible commission plans support diverse business models by letting operators align payouts with actual affiliate performance.
• Built-in language and currency support make it easier to run affiliate programs internationally, while keeping the experience consistent across regions.

Pricing

• The costs start at EUR 2,500/month.
• While there is no setup fee, additional transaction charges may apply based on the chosen payment provider and how often or how much affiliates are paid.

2. Income Access

Income Access, part of Paysafe Group, has been active in affiliate marketing since 2002. The platform supports multi-channel tracking and includes features to help manage campaigns – such as an ad server for handling creatives and promotional materials.

Top Key Features

• Tracking system: Monitors affiliate activity across websites, social media, and email.
• Integration: Works with existing systems, but setup may require technical support, as it uses SFTP rather than API.
• Innovative tools: Includes a built-in ad server for organising and delivering promotional materials.

Pricing

• Minimum monthly fee of GBP 2,000 (around EUR 2,360) or 1–4% of GGR, depending on the agreement.
• Additional monthly costs may apply based on the chosen features and extras.
• There's also a one-time setup fee of GBP 4,500 (around EUR 5,300).

3. NetRefer

NetRefer has been operating in the affiliate software space since 2005. The platform offers flexible configuration options for commission structures, tracking, and reporting and is used by operators running large or multi-layered affiliate programs. Recent updates include GraphQL APIs, a Data Ingestion API, and CoPilot, an integrated AI assistant for reporting and navigation support.

Top Key Features

• Flexible commission structures: Supports CPA, revenue share, hybrid models, and custom bonus structures.
• Advanced tracking options: Includes geo-targeting, offline tracking, and multi-channel visibility.
• Faster reporting: Data Ingestion API enables faster access to reporting and performance metrics.
• Helpful AI assistant: CoPilot provides in-platform assistance for tasks like report generation and system navigation.
• Multi-currency compatibility: Allows affiliates to work in their preferred currencies.

Pricing

• The base monthly fee starts at EUR 1,600.
• Setup fee: A one-time charge of EUR 750.
• Additional charges may apply for extras like custom reports, hosting, or product demos.
• Pricing may be reviewed annually based on platform usage.
• The base package covers the essentials, but more advanced tools and capabilities are available at an extra cost.

4. PartnerMatrix

PartnerMatrix is an affiliate platform from EveryMatrix, built to help operators run and manage multi-brand affiliate programs. It supports day-to-day tasks like tracking, reporting, setting up commission plans, and managing campaigns – all from one place.

Top Key Features

• Multi-brand management: Allows operators to manage multiple brands and product types under one system, each with separate commission plans and affiliate access.
• Tracking and reporting: Supports real-time tracking through API and Server-to-Server (S2S/Postback) integrations. Reporting is fully customisable and includes campaign-level and player-level breakdowns.
• Commission structures: It offers configurable models, including CPA, Revenue Share, Hybrid, and tiered deals for affiliates or sub-affiliates.
• Payout management: Integrated with MoneyMatrix to support both automated and manual payouts, including affiliate payment requests.
• Player segmentation: Enables targeting based on player behaviour, allowing affiliates to promote offers to specific audience segments.

Pricing

• Pricing is not publicly available.
• Costs vary based on the number of brands, user volume, and required integrations.
• A custom quote is required for accurate pricing.
  

5. Cellxpert

Cellxpert is a partnership management platform built to support high-compliance industries such as iGaming and finance. The platform is built for operators expanding into multiple markets, with full control over tracking, payouts, compliance, and communication. It supports affiliates, influencers, and sub-partners, with flexible setup across regions and brands.

Key Features

• Flexible commission models: Cellxpert supports CPA, CPL, Revshare, CPS, and hybrid compensation schemes, with tools to create tiered or conditional payouts per brand, region, or sub-affiliate level.
• Advanced reporting: Real-time, granular reports show every transaction, conversion, and event – with the ability to segment by GEO, traffic source, campaign, and device.
• Compliance and regulation tools: The platform offers built-in KYC, GDPR-compliant data handling, and geo-based access controls, enabling operators to automate verification and set custom access by licence, brand, or region.
• White-label and multi-brand support: Operators can fully customise domains, login portals, and email templates.

Pricing

Cellxpert does not publicly publish pricing. Costs depend on business size, industry, number of brands, and required integrations. Setup and onboarding are tailored per client, and a custom quote is required.

6. MyAffiliates

MyAffiliates is a customisable platform for managing affiliate programs at scale. It gives operators control over tracking, media, commissions, reporting, and customer data, with extra tools for segmentation, branding, and analytics to strengthen acquisition and retention.

Key Features

• Flexible commission plans: Supports CPA, CPL, Revshare, CPS, hybrid models, and unlimited sub-affiliate tiers. Includes formula-based plans that can be tailored using any incoming data field.
• Advanced reporting engine: Real-time, fully customisable reports covering traffic, conversions, media performance, fraud risk, and player value. Supports XML API and scheduled data exports.
• Customer-level management: Tracks customer journeys, engagement, CPA qualifications, and enables reassignment or suspension of individual accounts. Supports bulk actions for larger player pools.
• Versatile media tools: Compatible with HTML5 creatives, mini-games, RSS feeds, and third-party systems like Bannerflow.

Pricing

MyAffiliates doesn’t publish pricing details, but the structure is clear: there’s a setup fee to get started, then a fixed monthly rate. That covers support, updates, and any scaling as the program grows. The actual cost depends on business needs and how the platform is set up.

Emerging Trends in iGaming Affiliate Management

Affiliate tracking tools are evolving fast – and in iGaming, staying on top of those changes matters. Here are a few trends that are shaping how operators work with affiliates and grow their programs:

• Smarter use of data: Advanced analytics make it easier to identify top-performing affiliates and campaigns – and quickly spot areas that need improvement.
• More focus on security: As cyber threats grow, platforms are putting more effort into protecting user data and complying with privacy rules.
• Easier global management: For operators working with affiliates in different countries, features like currency and language support are now standard and much easier to manage than they used to be.

These updates make it easier to run affiliate programs that are secure, efficient, and performance-driven.

Key Features of the Best Affiliate Tracking Platforms: How to Pick the Right One

Once the main options are on the table, the next step is figuring out which one fits the way the operation runs. The right affiliate platform should support long-term growth, simplify day-to-day work, and scale with the business – especially in a fast-moving industry like iGaming.

Here are a few things worth thinking about as we narrow it down:

• Tracking and reporting

Look for software that goes beyond surface-level statistics. Leading platforms deliver real-time data on clicks, conversions, and player behaviour, with reports adaptable to an operator’s workflow and focus areas.

• Commission management

Commission structure is a big part of what drives affiliate engagement. The software should allow operators to set up custom plans – whether CPA, revenue share, hybrid models, or tiered rewards – and adjust them easily as needed.

• Reporting and analytics

Good data is only valuable if it is easy to work with. The most effective platforms provide reporting tools that highlight trends, pinpoint top-performing partners, and support quick adjustments to strategy – all without requiring advanced technical skills.

• Integration with existing systems

Reliable affiliate software should fit into the existing tech stack without major disruption. The best platforms connect easily with payment systems, CRMs, and marketing tools – keeping workflows efficient and reducing the need for manual work.

• User interface and experience

A clean interface helps keep things running smoothly; dedicated teams and affiliates should be able to use the platform without requiring constant guidance or technical help.

• Multi-currency and multi-language support

For businesses with international reach or growth plans, support for multiple currencies, languages, and regional settings is essential; it ensures long-term flexibility without the need for future migration.

• Built-in fraud prevention
  

Click fraud, fake signups, and suspicious traffic can drain the budget. The best tracking software for affiliate marketing includes tools that help detect unusual patterns, block bad traffic, and protect ROI. Look for platforms with IP/device tracking, smart validation rules, and alerts for anything unusual.

• Support for web, mobile, and social
  

Affiliates promote across multiple channels – not only websites, but also mobile apps, social media, and email. A strong tracking platform should capture data from all major sources, helping operators understand where traffic originates and which channels deliver results.

Conclusion: Top 3 Affiliate Tracking Solutions Compared

All six platforms reviewed bring something valuable to the table – but for a quick summary of the top picks based on different needs, here are three standout choices:

All platforms bring a balance of performance, flexibility, and scalability, though the right choice will vary with each program’s setup, partners, and growth plans. New developments are pushing affiliate tracking software to become smarter and more secure.

After weighing the options, if Affilka seems like the right fit for your affiliate management software needs, learn more about it here or contact us for a consultation.

1. What is affiliate tracking software?

This software helps run an affiliate program by tracking which partners (affiliates) deliver results. It logs activities like clicks and sales, calculates commission amounts, and gives operators the data needed to optimise campaigns.

2. What features are most important?

The best tracking software for affiliate marketing features real-time tracking, flexible commission options, and solid reporting. It should also easily connect with a payment system, CRM, and other tools already used. Multi-currency and multi-language support is also important for international operations.

3. How much does affiliate tracking software cost?

Pricing isn’t standard. Some platforms charge a flat monthly fee starting around €1,600, while others take a percentage of revenue or base costs on activity. Setup fees are often added, especially if custom work is needed.

4. Which platforms are best for managing multiple brands or markets?

Affilka and PartnerMatrix are both designed to support multi-brand affiliate programs. They allow separate commission structures, affiliate segmentation, and campaign reporting per brand, with built-in support for multiple languages and currencies.

5. Are fraud prevention tools included?

Some platforms include built-in fraud monitoring, while others offer integrations with third-party tools like DeepCI. These help detect suspicious traffic, incorrect link placements, or repeated conversion attempts.

6. Is cryptocurrency supported for affiliate payouts?

Several platforms support cryptocurrency as a payout method. For example, Affilka enables automated payments in both fiat and crypto, while others may offer crypto support through third-party systems.

7. Is it possible to test the software before committing?

Most providers offer live demos or personalised walkthroughs. Depending on the setup, some may also offer short-term trial access. Affilka, PartnerMatrix, and Income Access typically provide demos on request.