BetGames
Since launching in 2012 in Vilnius, Lithuania, BetGames (then BetGames.TV) has been reshaping the live dealer space with an inventive take on betting entertainment: the studio focused on live betting games that were simple, fun, and always available. With titles like Lucky 7 and Bet-on-Poker, players found a smooth, scalable point: easy rules, quick bets, and nonstop action. The product lineup grew to include Bet on Sports and Bet on Football, letting players bet on match results, exact scores, or in-play moments.
This innovative approach and keen grasp of sportsbook and casino player preferences quickly positioned BetGames as ‘the go-to gateway between sports and games’, establishing the provider as a trailblazer of non-traditional live gaming content in the industry.
Built on a secure, regulated platform, BetGames ensures fair and trustworthy play. It holds multiple licenсes in jurisdictions such as Bulgaria, Italy, Estonia, Latvia, Lithuania, Malta, South Africa, and the UK.
The company’s omnichannel delivery supports both online and retail environments and accommodates multi-currency wagering, including cryptocurrency support. Friendly live hosts and multilingual interfaces create an inviting, social atmosphere, while rapid game rounds every 3–5 minutes keep the action and player interest constant. The platform even offers dual wagering interfaces: a sports-style bet slip with a wide range of markets for seasoned bettors, and a classic casino view with chips for traditional players.
Its unique mix of live, fixed-odds games and novel formats (including recent forays into game shows, crash games and even RNG slot titles) not only captivates players looking for fresh alternatives but also provides operators with dynamic tools to differentiate their offerings and boost player lifetime value. As a result, BetGames remains an essential component of a diversified iGaming portfolio – a versatile, trend-setting supplier that effectively bridges the gap between traditional sports betting and modern casino entertainment.
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