SoftSwiss Will Be Participating in IMA, 14-17 January 2014 in Duesseldorf.

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SoftSwiss will be participating in IMA, International Trade Fair for Amusement and Vending Machines which will be taking place on 14 – 17 January 2014 in Duesseldorf. The exhibition is the world’s second largest annual event gathering multiple representatives of the entertainment industry: owners and operators of slot and betting shops, providers of vending machines and interior furnishings, developers of bowling and gambling equipment, as well as the users of the amusement services.

This year, the first time in the history of IMA, there will be a separate section devoted to iGaming. The main reason of including online entertainment into the program of the fair is that the German legislation continues to impose serious limitation to land-based slot shops aiming at large-scale expropriation in the nearest future. In some of the states, there has been a series of laws prohibiting sale of alcohol, ban of smoking and requiring earlier close times in slot shops. Together with the requirement to move the shops away from children’s day care centers, schools, and churches, it makes this type of entertainment far less attractive to gamblers and makes them move to the privacy of their homes for their favorites activities.

Alongside significant growth of taxes in the industry, the new conditions make land-based gambling less profitable to businesses. In this highly uncertain legislative situation, providers of entertainment services and slot shop operators are considering investing into online games segment in order to diversify risks and make their business more crisis proof. So online casino providers have good chances to benefit from this situation and acquire new clients from Germany.

As an Austrian company, SoftSwiss places great importance to expanding into the German-speaking market and is glad to have a possibility to present our online casino software product in Duesseldorf this year. We have studied the peculiarities of the national gambling market and came up with a number of additional slots that will surely catch the eye of local players and give operators a chance to start their successful online casino business.

Please come to visit us at IMA Düsseldorf, 14-17 January, Stand No: 8b/D01

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