Cultural Bridge
Helping SOFTSWISS to understand local business culture and values
Rubens Barrichello
Non-Executive Director in Latin America
Rubens Barrichello Drives SOFTSWISS to Success in LatAm!
Buckle up! Rubens Barrichello, the racing legend, joins the SOFTSWISS team as Non-Executive Director in Latin America.
This partnership brings together Barrichello's championship-winning mentality and SOFTSWISS' cutting-edge iGaming solutions. The dynamic duo will accelerate the company’s growth in the LatAm market, contributing to the successful implementation of SOFTSWISS iGaming projects.
Rubens’ Background
Rubens Barrichello stands as one of the most experienced drivers in the sport's history. He has been a champion for teamwork and innovation for over 30 years, both on and off the F1 track. Throughout his illustrious career, he not just conquered podiums – he mastered the art of winning in tough competition.
Winning Team
Rubens Barrichello and SOFTSWISS both share a leadership mindset – the secret of winning is in a relentless drive for results and well-coordinated teamwork.
Rubens’ experience working in high-tech racing teams and deep understanding of the sports world perfectly aligns with SOFTSWISS' expertise in delivering innovative iGaming solutions.
Like SOFTSWISS embraces changes on the road to success in iGaming, Barrichello knows the formula for staying on top of the high-speed environment.
Role at SOFTSWISS
Regional Growth
Contributing to SOFTSWISS’ winning strategy in the region
Partner Engagement
Building effective communication with SOFTSWISS partners on-site
Knowledge Transfer
Sharing leadership wisdom and best teamwork practices with the SOFTSWISS team through inspiring seminars and empowering lectures
Domain Development
Spreading awareness about the iGaming industry and its prospects in the Latin American region
Talent Acquisition
Developing a local team with the best people from the sports and tech industry
As a racer, I've learned the importance of collaboration, determination, and pushing boundaries towards victory. Joining SOFTSWISS feels like stepping onto a new racetrack – I'm excited to leverage my experience to drive success in Latin America. Together, we'll be a winning combination for bringing innovative solutions and responsible gaming to the region.
Rubens’ Track Record
Formula 1:
11
Wins
68
Podiums
17
Fastest laps
14
Pole positions
322
Starts (most ever in F1 history)
Other Racing Achievements:
1990
Formula Opel Euroseries
-
Champion
1991
British Formula 3 Championship
-
Champion
2008
Desafio Internacional das Estrelas
-
Champion
2014
Stock Car Brasil
-
Champion
2017
ROK Cup Florida - ROK Shifter
-
Champion
2022
Stock Car Pro Series
-
Champion
2024
Rotax Max Challenge Winter Trophy - Master Max
-
Champion
Latest Articles
Get the first look at the latest company news and knowledge base articles, or learn more about our iGaming software products.
Company News
Jackpot Aggregator Expands in LATAM with Peru Certification
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Mar 25, 2025
SOFTSWISS Deputy CTO Wins EMEA CTO of the Year 2025
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Mar 24, 2025
Game Aggregator Supports Sweepstakes and Social Casino Boom
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Mar 20, 2025
Affilka by SOFTSWISS Joins Gaming Operations Academy
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Mar 18, 2025
SOFTSWISS Brings Engineering for Success to SiGMA Americas
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Mar 13, 2025
Knowledge Base
Anastasiya Mulitsa
Exploring the Jackpot Aggregator: Benefits, Features and Use Cases in 2025
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Jan 7, 2025
iGaming Events 2025: Calendar of Major Exhibitions
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Jan 3, 2025
Sweepstakes Casinos – Everything You Need to Know
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Dec 23, 2024
How to Launch a Sportsbook Website
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Oct 15, 2024
Social Casino Explained: Past, Present and Future Trends
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Jul 31, 2024
Rubens Barrichello is steering the SOFTSWISS brand to leading positions in Latin America.
Get ready to join SOFTSWISS on this exhilarating ride towards victory!
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