MENU
CONTACT US
Alexandra Kavelich

Alexandra Kavelich

Deputy CMO
Time with SOFTSWISS: 2020 – Present

Alexandra Kavelich has been serving as a Deputy CMO at SOFTSWISS since December 2025.

A graduate of Belarusian State University, she holds a BA in International Journalism and further deepened her knowledge of Brand Management and Management by completing the MiniMBA by Mark Ritson. Her journey, enriched by over five years as a TV correspondent and presenter, combines media, marketing, brand, and PR expertise.

Before SOFTSWISS, Alexandrastarted in iGaming as a Content Manager. Her transition to SOFTSWISS marked the formation of the PR and Events Team, which helped expand the company’s presence in Latin America and Asia. In 2025, Aleksandra was promoted to Deputy CMO to lead strategic marketing initiatives.

Alexandra's leadership approach is data-driven, focusing on strategic thinking and team collaboration.

Strategic Marketing
Team Management
Public Relations Expertise
Content Strategy
Event Coordination
Data-Driven Decision Making
Brand Communication
Media Relations
Strategic Marketing
Team Management
Public Relations Expertise
Content Strategy
Event Coordination
Data-Driven Decision Making
Brand Communication
Media Relations
Strategic Marketing
Team Management
Public Relations Expertise
Content Strategy
Event Coordination
Data-Driven Decision Making
Brand Communication
Media Relations
Strategic Marketing
Team Management
Public Relations Expertise
Content Strategy
Event Coordination
Data-Driven Decision Making
Brand Communication
Media Relations
Strategic Marketing
Team Management
Public Relations Expertise
Content Strategy
Event Coordination
Data-Driven Decision Making
Brand Communication
Media Relations
Strategic Marketing
Team Management
Public Relations Expertise
Content Strategy
Event Coordination
Data-Driven Decision Making
Brand Communication
Media Relations
Strategic Marketing
Team Management
Public Relations Expertise
Content Strategy
Event Coordination
Data-Driven Decision Making
Brand Communication
Media Relations
Strategic Marketing
Team Management
Public Relations Expertise
Content Strategy
Event Coordination
Data-Driven Decision Making
Brand Communication
Media Relations
Strategic Marketing
Team Management
Public Relations Expertise
Content Strategy
Event Coordination
Data-Driven Decision Making
Brand Communication
Media Relations
Strategic Marketing
Team Management
Public Relations Expertise
Content Strategy
Event Coordination
Data-Driven Decision Making
Brand Communication
Media Relations

Latest articles

SOFTSWISS VOICES

Hear directly from the minds behind the SOFTSWISS mission. Their thoughts, encapsulated.
image
True leadership in marketing is about weaving data and creativity into a narrative that not only tells a story but also drives results. It’s about understanding the pulse of the market and leading a team to turn insights into impactful strategies.
Alexandra Kavelich
Deputy CMO

Personalise Your Updates

Welcome to our newsletter hub! Pick what you want to hear about, from product insights to industry trends. Make your inbox yours!
Thanks! You’re all set!