Alexandra Kavelich, a BSU International Journalism graduate, has carved a significant path in marketing and PR, notably as Head of PR & Events at SOFTSWISS. Her journey, enriched by over five years as a TV correspondent and presenter, combines media, marketing, and PR expertise.
Before SOFTSWISS, Alexandra evolved professionally through roles like Marketing Specialist, Event Manager Assistant, and Special Correspondent/TV Presenter. Her time at the ‘TV News Agency’ honed her skills in team management and initiative, paving her way into the IT/iGaming Industry, where she began as a Content Manager, advancing to key positions at BGaming and SOFTSWISS.
At BGaming, Alexandra developed a PR system from scratch, enhancing the brand’s recognition. Her transition to SOFTSWISS marked a new chapter of growth and innovation. Leading at SOFTSWISS, her team grew significantly, reflecting in their successful campaigns. Notable achievements include a 104% increase in LinkedIn followers, a 66.5% rise in media mentions, and securing ten international awards for SOFTSWISS in 2023. Her team also organised 22 global shows, expanding SOFTSWISS’s presence in Latin America and Asia.
Alexandra’s approach to leadership is data-driven, focusing on strategic thinking and team collaboration, establishing her as a visionary leader in her field.
SOFTSWISS has prepared detailed analytics on the state of crypto gambling in 2021, and also presented forec...
Facts And Figures
Unveiling the numbers behind the narrative
160%PR & Events team headcount growth in one year
104%Rise in SOFTSWISS’ LinkedIn followers
66.5%Increase in media mentions
22Shows organised and introduced SOFTSWISS in LatAm and Asia
Hear directly from the minds behind the SOFTSWISS mission. Their thoughts, encapsulated.
True leadership in marketing is about weaving data and creativity into a narrative that not only tells a story but also drives results. It’s about understanding the pulse of the market and leading a team to turn insights into impactful strategies.
Head of PR & Events
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