SoftSwiss Sportsbook launches its new project with CricketBet

SoftSwiss announced the start of its new betting project, which will run on the Sportsbook Platform. The new client is CricketBet Sportsbook, the very first SoftSwiss Sportsbook project focused primarily on sports betting. This will be the second SoftSwiss Sportsbook client launching onto the Indian market with a specialized Sportsbook Premium Cricket package on top of the standard Sportsbook offering of placing bets on more than 10,000 live events in over 70 sports and 1200+ unique markets. Officially launched in May 2021, CricketBet is all set for the summer full of large-scale events such as the upcoming Olympic Games in Tokyo and the long-awaited rescheduled Euro 2020. 

SoftSwiss Sportsbook is officially establishing itself further on the Indian market after a successful launch of its very first project in this territory Betjungle Sportsbook earlier in March this year. This links up with the Sportsbook heavy geographical expansion strategy followed by its official launch in December 2020. In order to accommodate this, SoftSwiss Sportsbook team has also recently extended its betting odds by adding 5 new options to European (British, Hong Kong, American, Indonesian and Malaysian) which diversify the betting experience and delivers more added value to the players.

The Sportsbook solution comes with recently added features such as additional bonus schemes, such as BetCashout, Bet Builder, System and Maxbet. The main odds feeds provider behind the platform is Betradar, the world’s leading supplier of sports betting data services. Moreover, the solution provides an easily customised mobile-first user experience, which in its turn increases platform usability. 

Alexander Kamenetskyi, Product Owner of SoftSwiss Sportsbook noted: “We’re thrilled to be deepening our presence in the Indian market and launching our services with a new client like CricketBet! This partnership will allow even more Indian players, one of the most engaged cricket fans in the world, to enjoy what our Premium Cricket package has to offer as well as diversify their betting experience with our newly-added betting odds options! Cannot wait to start our betting journey!”. 

The CricketBet team commented on this new partnership: “We’re extremely excited to be partnering with SoftSwiss Sportsbook and further extending their presence on the Indian market delivering an exciting, convenient and reliable betting experience to our players! We hope for very long and fruitful cooperation with such a key market player in the iGaming industry like SoftSwiss, with whom we rest assured we’ll be able to maximise our customer satisfaction. We’re excited to be opening this new chapter for and are hoping for a very fruitful collaboration!”

SoftSwiss Sportsbook Platform was launched in December 2020 and has been gaining momentum ever since by establishing a rather large client portfolio in multiple markets by mid-2021. Sportsbook is also increasingly working on product development for players by recently announcing the launch of American league in-play live bets functionality with loads more new features and functionalities to be added this year.

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