The second week of February was marked by the major iGaming trade show – ICE London 2023, where SOFTSWISS was showcasing its already acclaimed and new progressive solutions. The company impressed the ICE audience with its cool and spicy promotional campaign ‘Heat up the ICE!’ which got plenty of positive feedback and enthusiastic reviews from the exhibition attendees.
SOFTSWISS added some icing to its signature ‘chilli’ campaign launched at the end of 2022 to align its spicy concept with the cooling hues of ICE London and make an unforgettable presentation of the brand’s solutions, benefits, and services to the iGaming community.
Before the expo’s official opening, SOFTSWISS was recognised as ‘Crypto Company of the Year’ at the 2023 International Gaming Awards, which celebrates the company’s long-standing expertise in crypto gambling.
During the three days at the event, the team was showcasing the advantages of SOFTSWISS’ products, updates and recent features. One of the newest additions to the Game Aggregator’s functionality presented during the expo was the progressive tool intended to boost player engagement – Tournament Tool. It is an innovative and multi-level solution to uplift player acquisition and retention by improving and diversifying gameplay experiences.
The team also presented the first version of the mobile app of the SOFTSWISS Sportsbook and a new payment gateway. The FinteqHub payment system developed by the SOFTSWISS PSP Team allows integrating various payment systems via a single platform. In fact, it was an anniversary exhibition for the Casino Platform – the product was first presented to the industry at ICE London 10 years ago.
What is more, SOFTSWISS helped deliver the industry’s most iconic party, Fire & Ice, which was successfully and loudly held and highly appreciated by the guests. The 20-anniversary festivities were held under the slogan ‘Beyond Our Wildest Dreams’. The guests found themselves in a surrealistic environment of 360-degree entertainment to enjoy the unforgettable show. The stage party featured renowned stage illusionists, award-winning musical artist Peter Samson and many other performers who made it legendary. In the exclusive SOFTSWISS VIP zone a hoop girl was greeting the company’s friends and partners with welcome drinks served amidst incredible acrobatic stunts. All of that made this part of ICE London unforgettable.
Highlighting the company’s participation at ICE London, Andrey Starovoitov, Co-CEO at SOFTSWISS, notes the following: “We are very much impressed by the scale of the exhibition, as ICE London is rightly considered to be the major event in the iGaming industry. Many renowned companies have designed incredible stands, and SOFTSWISS was among the best. We received so much positive feedback about the ‘Heat up the ICE!’ campaign, and it’s truly inspiring.
It was great to see our friends and partners again and to meet new clients. And not at the venue only but also outside of it. The impressive and highly awaited Fire & Ice event, held in partnership with our company, exceeded all expectations and left unforgettable emotions.
We would like to thank everyone who shared that evening and all three expo days with us. And special thanks to the entire SOFTSWISS team who showcased great expertise and professionalism at ICE London 2023. It will only get better!”