SOFTSWISS Launches Fixed-Odds Prediction Markets for iGaming Operators

SOFTSWISS has launched SOFTSWISS Prediction Markets, a new B2B solution that enables online casino and sportsbook operators to enter the fast-growing category of event-based wagering. Built on a fixed-odds model, the solution enables operators to reach audiences beyond traditional sportsbook behaviour without the complexity of peer-to-peer (P2P) exchange mechanics.

SOFTSWISS Prediction Markets allows players to wager on the binary outcomes of real-world events, encompassing politics, economics, technology, and culture. The product is available as a standalone iFrame widget or as a direct integration within the SOFTSWISS Sportsbook, with launch timelines of two to three days for current partners and around three weeks for new operators looking to expand their offering.

Prediction markets have scaled quickly, fuelled by sustained user activity around elections, macro trends, and major public narratives. Annualised trading volume in the United States alone expanded from roughly 300 million US dollars in 2024 to an estimated 40 billion to 50 billion US dollars in 2025. While platforms like Polymarket and Kalshi have processed billions in trading volume, traditional iGaming operators have largely remained on the sidelines of this market opportunity.

We are seeing a growing player segment. Prediction markets are not just an extension of sportsbooks – they introduce entirely new audiences who have never engaged with traditional betting products. The motivation is different: users are driven by their understanding of global events rather than fandom. Combined with the continuous flow of news and public narratives, this creates a more persistent engagement layer. Operators that underestimate this shift risk missing not only demand, but a new generation of players entering the market.

Olga Resiga

Chief Business Development Officer at SOFTSWISS

Unlike peer-driven prediction market models, which rely on external liquidity and market-based pricing, the SOFTSWISS approach is built on a fixed-odds framework. This gives operators greater control over pricing and margins, while allowing them to manage risk within familiar sportsbook structures.

By aligning with existing operational and compliance frameworks, the model enables a more straightforward integration into current product environments. The SOFTSWISS Prediction Markets product is already live with selected partners, supporting early-stage adoption and testing.

For most operators, the real question is not whether prediction markets are interesting, but how to bring them into an existing stack without rebuilding everything around exchange mechanics. A fixed-odds model makes that much more practical. It gives operators a way to test this demand within familiar risk and compliance frameworks, while also opening the door to audiences that do not necessarily begin with traditional sportsbook behaviour.

Alexander Kamenetskyi

Head of Operations at SOFTSWISS Sportsbook

The SOFTSWISS team will present Prediction Markets and discuss integration scenarios with operators at the upcoming BiS SiGMA South America exhibition in São Paulo at stands M80 and M85.