Some weeks ago, Malta hosted one of the most significant European iGaming events, SiGMA Europe, with SOFTSWISS stealing the show. Before and during the exhibition, the industry expert was blazing and bringing the heat to the Mediterranean island with its hot promotions and innovative solutions.
SOFTSWISS launched an ingenious ‘chilli’ campaign to introduce the brand’s solutions, benefits, and services to the regional iGaming business. This new experience made a splash in the professional community and continues to get outstanding feedback from industry players.
In addition to that, SOFTSWISS hit the big time with its creative and challenging activities for the local community. In several Maltese towns, the company treated residents and visitors to exclusive ice cream made according to a unique recipe based on hot chilli peppers. During the two days of activity, more than 800 portions of ice cream were served, with all foretasters admiring the piquant blend of flavours. A week before the SiGMA Europe show, 630 Maltese had the chance to try their luck in the Chilli Bath Challenge: they had to find the key to a box of SOFTSWISS branded prizes in a bathtub full of peppers.
Right from the start, SOFTSWISS won the hearts of the SIGMA Europe audience with its bright and blazing stand. Experts ranked it among the top 3 biggest stands at the exhibition, which indicates the scale of the company’s participation. Over the three days, SOFTSWISS delegation welcomed a good many of its clients, current and potential partners, while the new solutions created specifically for the show kept guests and visitors engaged and interested.
The company’s representatives spoke about the benefits of SOFTSWISS solutions and products, new features, integrations, and tools already available to operators and other iGaming actors. Their endless energy and vigour were extremely catchy leaving no one indifferent.
“I want to thank all our team members for their great work, patience, and effort. And special thanks go to our clients and partners, who visited our stand during these three days at the exhibition”, expresses his appreciation Andrey Starovoitov, co-CEO at SOFTSWISS.
The passion and enthusiasm SOFTSWISS team members demonstrated while welcoming guests and presenting the company’s offerings are fuelled by deep job satisfaction and loyalty. The SOFTSWISS’ commitment to establishing a supportive work environment and fostering the overall well-being of its employees was recognised in the industry as the company was named Workplace of the Year at the SiGMA Europe Awards 2022. Therefore, the exhibition was all about positive emotions, effective networking and new winnings.
Yulia Oncheva, Сhief HR Officer at SOFTSWISS, comments on the industry recognition: “We are proud to be officially recognised as the best place to work in the iGaming industry. SOFTSWISS development hubs operate in four countries across the world. In each office, we encourage our employees to create innovative IT products for clients worldwide in a comfortable work environment and respectful atmosphere.”
Events like SiGMA Europe present a great opportunity to meet face-to-face with partners and clients and serve as successful marketing tools to build brand loyalty. According to industry experts, marketing activity budgets, mainly for event marketing, are expected to increase in 2023, with investments in brand awareness topping the agenda of online gambling companies. And SOFTSWISS’ breakthrough this year with its outstanding ‘chilli’ campaign in Malta and blazing participation in SiGMA Europe has set a high standard for the industry.
In order to feel the atmosphere of the event, readers can watch videos from Day 1, Day 2, and Day 3 and find their motivation to visit SOFTSWISS stands during the upcoming events in 2023. Stay tuned for new updates!