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Pavel Kaplunov

Pavel Kaplunov

Head of Content Marketing
Time with SOFTSWISS: 2016 – Present

Pavel is the Head of Content Marketing at SOFTSWISS. He joined the company as Business Development Manager in 2016.

In 2019, Pavel pursued a marketing position as PR & Communications Specialist at an IT software development company, before rejoining SOFTSWISS’s newly formed Marketing Department. Since 2024, Pavel has served as the Head of Content Marketing, ensuring excellence across content operations. 

Pavel graduated from Minsk State Linguistic University with a BA in Interpreting and Translation. He has completed certifications in marketing, including the Oxford Digital Marketing Programme (Oxford University), Google Analytics Certification (Skillshop), GDPR Awareness (Data Privacy Office), and a Mini MBA in Brand Management.

Strategic content planning
Team leadership
Data-driven decision-making
SEO expertise
Project management
Creative copywriting
Spanish
Strategic content planning
Team leadership
Data-driven decision-making
SEO expertise
Project management
Creative copywriting
Spanish
Strategic content planning
Team leadership
Data-driven decision-making
SEO expertise
Project management
Creative copywriting
Spanish
Strategic content planning
Team leadership
Data-driven decision-making
SEO expertise
Project management
Creative copywriting
Spanish
Strategic content planning
Team leadership
Data-driven decision-making
SEO expertise
Project management
Creative copywriting
Spanish
Strategic content planning
Team leadership
Data-driven decision-making
SEO expertise
Project management
Creative copywriting
Spanish
Strategic content planning
Team leadership
Data-driven decision-making
SEO expertise
Project management
Creative copywriting
Spanish
Strategic content planning
Team leadership
Data-driven decision-making
SEO expertise
Project management
Creative copywriting
Spanish
Strategic content planning
Team leadership
Data-driven decision-making
SEO expertise
Project management
Creative copywriting
Spanish
Strategic content planning
Team leadership
Data-driven decision-making
SEO expertise
Project management
Creative copywriting
Spanish

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SOFTSWISS VOICES

Hear directly from the minds behind the SOFTSWISS mission. Their thoughts, encapsulated.
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In a sea of content, SOFTSWISS stands as a lighthouse, guiding with clarity and direct value. We carefully craft each word with our readers in mind, ensuring substance in every sentence. Our read is our bond, delivering the finer details and expert insights the iGaming community looks for.
Pavel Kaplunov
Head of Content Marketing

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