Based in Portugal, Filipa Teles brings a distinctive blend of academic expertise and marketing experience to her role at SOFTSWISS. With a Master's degree in American Studies and a Major in Portuguese and English Languages and Literature, her career trajectory has taken her from Cambridge Examiner to full-stack digital marketer, progressing through translation, ghostwriting, social media management, and ultimately to digital marketing strategy.
Before joining SOFTSWISS, Filipa completed the Digital Marketing Institute's certification covering SEO, PPC, content, email marketing, and team management, as well as Google and HubSpot Academy's digital marketing certifications. Later, she earned a certificate in International SEO from Semrush.
Filipa's professional background as a marketing consultant spans diverse industries – events, education, the arts, legal consultancy, and iGaming – where she has driven content, marketing and brand management initiatives.
Since joining SOFTSWISS, Filipa has authored company reports, guides, and Knowledge Base articles focused on LatAm iGaming, sportsbook growth strategies, and casino market entry guides. She is actively developing expertise in AI automation workflows and AI-assisted research, applying these skills to enhance content strategy and efficiency.
