Barry Sheelan

Barry Sheelan, an Irish B2B content specialist, joined SOFTSWISS in April 2023 as a Content Manager and Copywriter. He specialises in rendering complex technical topics accessible and engaging for the iGaming sector, converting intricate concepts into clear, compelling content.

Barry’s role is pivotal in developing and implementing content strategies that span various formats, such as blogs, ebooks, and digital advertising copy. His work aligns closely with the company’s strategic goals, and his collaborative skills enable effective cross-departmental coordination, contributing to a unified content approach.

A key figure in SOFTSWISS’ content marketing roadmap, Barry’s responsibilities encompass crafting versatile copy, supporting sophisticated email campaigns to dynamic web content. This work underpins the brand’s marketing and communication strategies.

His diverse professional background includes managing a B2B copywriting service, founding an Italy-based travel blog, and roles at PayPal and Computacenter. This experience has honed his skills in SEO, content management, corporate communication, and technical support.

Educated in journalism and equipped with project management and data analytics skills, Barry’s strategic and adaptable approach to content creation ensures his work not only aligns with SOFTSWISS’ business objectives but also meaningfully engages its target audience.