Barry Sheelan, an Irish B2B content specialist, joined SOFTSWISS in April 2023 as a Content Manager and Copywriter. He specialises in rendering complex technical topics accessible and engaging for the iGaming sector, converting intricate concepts into clear, compelling content.
Barry’s role is pivotal in developing and implementing content strategies that span various formats, such as blogs, ebooks, and digital advertising copy. His work aligns closely with the company’s strategic goals, and his collaborative skills enable effective cross-departmental coordination, contributing to a unified content approach.
A key figure in SOFTSWISS’ content marketing roadmap, Barry’s responsibilities encompass crafting versatile copy, supporting sophisticated email campaigns to dynamic web content. This work underpins the brand’s marketing and communication strategies.
His diverse professional background includes managing a B2B copywriting service, founding an Italy-based travel blog, and roles at PayPal and Computacenter. This experience has honed his skills in SEO, content management, corporate communication, and technical support.
Educated in journalism and equipped with project management and data analytics skills, Barry’s strategic and adaptable approach to content creation ensures his work not only aligns with SOFTSWISS’ business objectives but also meaningfully engages its target audience.
In the iGaming world, ‘Provably Fair’ (PF) isn’t just a concept; it’s a cornerstone of trust and fairness. ...
Facts and Figures
Unveiling the numbers behind the narrative
3 Days to exceed monthly target downloads for the ebook 'iGaming KPIs'
500+Pieces of content created across the SaaS, iGaming, and FinTech sectors
30+ Successful cross-functional projects leading to significant content milestones
Hear directly from the minds behind the SOFTSWISS mission. Their thoughts, encapsulated.
Content marketing and copywriting aren’t just about writing. They’re about making sure every story helps us meet our goals, gets people interested, and helps us see if we’re on the right track. My job is to make our words do more than just sound good – they should make a difference, mirroring SOFTSWISS’ influence in iGaming.
Copywriter and Content Manager
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