Alexander Kamenetskyi, who joined SOFTSWISS in May 2020 as Sportsbook Product Owner and became Head of Sportsbook by July 2022, has significantly influenced the company’s sports betting division. His journey reflects remarkable innovation and leadership in this new venture for SOFTSWISS.
Educated in Computer Networks and Systems at the National Technical University of Ukraine and Clinical Psychology at the Kyiv Institute of Modern Psychology and Psychotherapy, Alexander combines technological and psychological expertise in his approach to product development and team leadership.
Before SOFTSWISS, he excelled in the gambling and sports betting industry, notably at Aspira Ltd. as Chief Business Development Officer and at Betinvest. His roles focused on strategic product development, big data in sports technology, project management, and market analysis.
As Head of SOFTSWISS Sportsbook, Alexander has transformed it into a comprehensive, independent sports betting software platform, specifically for online bookmaker business operators. His partnerships with Betradar, Oddin.gg, and BetConstruct have enhanced the platform with innovative features and competitive odds. Alexander’s leadership has introduced unique bonus elements and fostered cross-product integration, enriching the platform’s offerings and boosting player engagement.
SoftSwiss Sportsbook Product Owner Alexander Kamenetskyi speaks exclusively to Gambling Insider about sport...
Facts and Figures
Unveiling the numbers behind the narrative
4Market-Unique Sportsbook Bonuses Pioneered
795%Rise in Total Bets Year-over-Year
654%Turnover Growth Year-over-Year
485%Increase in Sportsbook Gross Gaming Revenue Year-over-Year
2Advanced Cross-Product Integrations Facilitated
Hear directly from the minds behind the SOFTSWISS mission. Their thoughts, encapsulated.
It’s not just about being first or the biggest. For me, it’s about building a team that really believes in what we do. We’re here to make a difference, to innovate, to improve. Every day, we’re focused on creating solutions that aren’t just good, but great – for us, for our clients, for the industry.
Head of Sportsbook
Personalise Your Updates
Welcome to our newsletter hub! Pick what you want to hear about, from product insights to industry trends. Make your inbox yours!