Alexander Kamenetskyi

Head of Sportsbook

Alexander Kamenetskyi, who joined SOFTSWISS in May 2020 as Sportsbook Product Owner and became Head of Sportsbook by July 2022, has significantly influenced the company’s sports betting division. His journey reflects remarkable innovation and leadership in this new venture for SOFTSWISS.

Educated in Computer Networks and Systems at the National Technical University of Ukraine and Clinical Psychology at the Kyiv Institute of Modern Psychology and Psychotherapy, Alexander combines technological and psychological expertise in his approach to product development and team leadership.

Before SOFTSWISS, he excelled in the gambling and sports betting industry, notably at Aspira Ltd. as Chief Business Development Officer and at Betinvest. His roles focused on strategic product development, big data in sports technology, project management, and market analysis.

As Head of SOFTSWISS Sportsbook, Alexander has transformed it into a comprehensive, independent sports betting software platform, specifically for online bookmaker business operators. His partnerships with Betradar, Oddin.gg, and BetConstruct have enhanced the platform with innovative features and competitive odds. Alexander’s leadership has introduced unique bonus elements and fostered cross-product integration, enriching the platform’s offerings and boosting player engagement.

Leadership in Sportsbook Innovation
Strategic Business Development
Big Data Analysis and Application
Team Building and Management
Market Expansion and Growth Strategy
Product and Brand Development
Leadership in Sportsbook Innovation
Strategic Business Development
Big Data Analysis and Application
Team Building and Management
Market Expansion and Growth Strategy
Product and Brand Development
Leadership in Sportsbook Innovation
Strategic Business Development
Big Data Analysis and Application
Team Building and Management
Market Expansion and Growth Strategy
Product and Brand Development
Leadership in Sportsbook Innovation
Strategic Business Development
Big Data Analysis and Application
Team Building and Management
Market Expansion and Growth Strategy
Product and Brand Development
Leadership in Sportsbook Innovation
Strategic Business Development
Big Data Analysis and Application
Team Building and Management
Market Expansion and Growth Strategy
Product and Brand Development
Leadership in Sportsbook Innovation
Strategic Business Development
Big Data Analysis and Application
Team Building and Management
Market Expansion and Growth Strategy
Product and Brand Development
Leadership in Sportsbook Innovation
Strategic Business Development
Big Data Analysis and Application
Team Building and Management
Market Expansion and Growth Strategy
Product and Brand Development
Leadership in Sportsbook Innovation
Strategic Business Development
Big Data Analysis and Application
Team Building and Management
Market Expansion and Growth Strategy
Product and Brand Development
Leadership in Sportsbook Innovation
Strategic Business Development
Big Data Analysis and Application
Team Building and Management
Market Expansion and Growth Strategy
Product and Brand Development
Leadership in Sportsbook Innovation
Strategic Business Development
Big Data Analysis and Application
Team Building and Management
Market Expansion and Growth Strategy
Product and Brand Development

Latest Articles

In the Press
September 19, 2023
Exclusive Interview to Yogonet
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, speaks to Yogonet about gamification, strategies to ef...
View Details
In the Press
September 18, 2023
Exclusive Interview to SBC News
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, shares his insights in an exclusive inerview.
View Details
In the Press
July 3, 2023
Expert roundtable on sportsbetting
Alexander Kamentskyi, Head of SOFTSWISS Sportsbook, explores sports betting around the world with Altenar, ...
View Details

Facts and Figures

Unveiling the numbers behind the narrative
4 Market-Unique Sportsbook Bonuses Pioneered
795% Rise in Total Bets Year-over-Year
654% Turnover Growth Year-over-Year
485% Increase in Sportsbook Gross Gaming Revenue Year-over-Year
2 Advanced Cross-Product Integrations Facilitated

SOFTSWISS VOICES

Hear directly from the minds behind the SOFTSWISS mission. Their thoughts, encapsulated.
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It’s not just about being first or the biggest. For me, it’s about building a team that really believes in what we do. We’re here to make a difference, to innovate, to improve. Every day, we’re focused on creating solutions that aren’t just good, but great – for us, for our clients, for the industry.
Alexander Kamenetskyi
Head of Sportsbook

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