Italy is one of Europe’s most tightly regulated gambling markets, but also one of the most attractive for operators. It blends tradition and innovation: iconic land-based casinos on one hand, and a digitally savvy player base on the other.
The country’s regulator keeps a close watch, with a strong focus on enforcement and compliance. For those willing to meet the standards, the rewards are there. With long-term nine-year licences, advanced real-time oversight, and over €4.3 billion in online gross gaming revenue in 2023 alone, Italy offers strong commercial potential.
| Regulatory Authority | Agency of Customs and Monopolies (ADM) |
| Key legislation | Law No. 88 (2009) |
| Allowed activities | Among others:
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| Prohibited activities | Among others:
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| Taxation and fees | Italy applies a GGR-based tax regime for gambling, under which operators paying around 24.5–25.5% depending on the product. |
| Licence validity/duration | 9 years |
| Benefits of the market |
Italy offers access to one of Europe’s most active gambling markets. By 2023, online gross gaming revenue had surpassed 4.3 billion euro, reflecting steady demand and broad product diversity.
With real-time data reporting, tough AML and KYC standards, and centralised oversight from the ADM, operators work within a clear and secure framework. The system is designed to reduce fraud and promote consistency across the board. |
| SOFTSWISS products compliant | No products available at the moment |
| Key legislation | Royal Decree No. 773 (1931) Decree-Law No. 223 (2006, “Bersani Decree”) |
| Allowed activities | Among others:
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| Prohibited activities | Among others:
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| Taxation | Retail betting is subject to margin-based taxation. Since 2024:
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