Turnkey Sportsbook Solution

The SOFTSWISS Turnkey Sportsbook is a full-featured, ready-to-launch software solution for operators seeking speed, compliance, and scale. SOFTSWISS provides everything needed to manage sportsbook operations independently – the software platform, website, and back office, along with integrations and operational support, so you can run your sportsbook under your own licence.

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Expertise

Operating in regulated sports betting markets since 2020, with proven expertise across diverse jurisdictions

Innovation

Live updates, flexible APIs, and React-based frontends

Security & Trust

Advanced data protection and anti-fraud tools backed by GDPR compliance and ISO/IEC 27001 certification

Key Features of Turnkey Sportsbook Solution

Odds Integration

The Sportsbook connects to real-time odds feeds from leading data providers, including Sportradar, Genius Sports, BetConstruct, and Oddin.gg. Odds are updated instantly across all sports and markets to ensure reliable and competitive pricing.

In-Play and Pre-Match Betting

Operators can provide hundreds of sports and thousands of daily events, from football and basketball to esports and major international tournaments.

Player Management System

Access a comprehensive back office built for efficiency. Track player activity, manage accounts and bonuses, configure limits and generate detailed reports to support smarter decision-making and smooth operations.

Mobile-First Interface

Today's sports betting happens on the move. Our solution is built for mobile use first, with pages loading quickly, layouts staying clear, and navigation remaining simple on smartphones, tablets, and desktops. Our mobile apps are available on official app stores in compliance with local requirements, offering players a secure and convenient betting experience.

What’s Included in the Turnkey Sportsbook Package?

The solution combines advanced software with all the services required to launch and run a sportsbook business.

Payments Setup

The turnkey solution integrates with the payment systems of the main operating platform, with deposits, withdrawals, and currency processing following that platform’s setup. If the Sportsbook is launched as a standalone business rather than integrated into a casino platform, bookmakers can connect to available payment providers.

Cryptocurrency Support

Why limit players to one way to pay? By adding support for Bitcoin, Ethereum, Litecoin, Tether, and other major cryptocurrencies, operators give their audience more freedom – and unlock access to a broader market.

Website Design & Frontend Options

Operators can choose a ready-made React-based Sportsbook website template, designed for better UX, UI, and SEO performance, or use the Sportsbook API to develop and maintain their own frontend. Both options allow full control over branding and layout.

Hosting & Security

The Sportsbook runs on secure, scalable hosting with high availability, protected data storage, and scheduled backups. These measures maintain stability and protect player data during peak activity.

Localisation

The SOFTSWISS Turnkey Sportsbook supports multiple languages and currencies. Operators can adjust local settings, preferred currencies, and market rules directly in the back office.

Turnkey vs White Label Sportsbook

Turnkey

In the Turnkey setup, SOFTSWISS provides the sportsbook platform and manages the technical side – odds and event feeds, risk management, hosting, and ongoing support. The operator handles the business side, including obtaining and maintaining their own licence and meeting regulatory requirements. The SOFTSWISS team can advise on jurisdictional specifics and adjust the platform where needed, but all licence-related matters remain fully with the operator.

White Label

In contrast, White Label setups operate under the B2B provider’s licence, with the provider fully responsible for compliance, hosting, integrations, risk and data management, and overall platform maintenance. Operators work within this licensed environment, which limits how far they can customise branding or adjust operational settings.

The main distinction lies in licence ownership and compliance responsibility. White Label solutions rely on the provider’s regulatory coverage, making them suitable for markets with international or offshore licensing but not viable in locally regulated jurisdictions. As the industry continues to shift toward local licensing, this model is gradually losing relevance.

Currently, SOFTSWISS does not offer White Label setup.

Compliance

Our platform supports compliance with multiple regulatory frameworks.

Brazil

Secretariat of Prizes and Stakes (SPA)

South Africa

Western Cape Gambling and Racing Board

Romania

National Office for Gambling in Romania (ONJN)

Ghana

Ghana Gaming Commission

Serbia

Games of Chance Administration Ministry of Finance

Bulgaria

National Revenue Agency (NRA)

Ireland

Gambling Regulatory Authority of Ireland (GRAI)

Mexico

General Directorate of Games and Raffles (DGJS)

Malta

Malta Gaming Authority (MGA)

Curacao

Curacao Gaming Control Board

Kahnawake

Kahnawake Gambling Commission

Tobique

Tobique Gaming Commission (TGC)

Anjouan

Anjouan Offshore Finance Authority (AOFA)

Frequently Asked Questions

How long does it take to launch a sportsbook with a turnkey solution?

The setup usually takes 8–10 weeks from contract signing to launch. This period covers setup, website configuration, integrations, and testing. The fastest sportsbook launch to date was completed in just 14 days following the handover from the business development team to the product team.

Can I customise the turnkey sportsbook software to match my brand?

Yes. You can use our professionally designed website template, optimised for great UX/UI, or build your own frontend using the SOFTSWISS Sportsbook API. Both options let you easily adapt the platform to your brand style and layout – the main difference is in the level of your team’s involvement and the time to market.

Does a turnkey solution include mobile support?

Absolutely. The Sportsbook was designed for mobile betting from the start. It works fast and is easy to use on any screen. Mobile apps can also be published in official stores, depending on local regulations.

What sports and markets are included in a typical turnkey sportsbook?

The SOFTSWISS Sportsbook covers over 200 sports, around 2,000 unique markets, and more than 100,000 live events each month, including esports and major international tournaments.

What licensing or legal support is included?

Licensing remains entirely on the operator’s side. The Turnkey Sportsbook Solution covers the software, website, and back office setup, giving operators everything needed to run under their own licence. At the same time, the platform itself meets the requirements of multiple regulated markets and holds the GLI-33 certification, which confirms its technical integrity. Thanks to this, the team can quickly adapt the solution to new jurisdictions. If your target market is not yet on our compliance list, please contact us – we regularly review new regions and can assess how to support your launch there.

What makes a good turnkey sportsbook software provider?

A good provider offers stable software, clear reporting, and responsive technical support. SOFTSWISS combines proven sportsbook technology with continuous updates, dedicated account management, and detailed technical documentation. While licensing remains on the operator’s side, our infrastructure and certifications support quick compliance adaptation across multiple jurisdictions.