iGaming Software: Build vs Buy
At critical growth points, iGaming operators face a defining dilemma: whether to build custom technology or buy a ready-made B2B software platform. This strategic choice influences everything from launch speed and operational effort to scalability, product control, and compliance risks.
This playbook presents a comparative analysis of both paths, backed by real cost models, regulatory requirements, development timelines, and team structures. Beyond surface-level trade-offs, it also explores deeper implications that come with scaling, localisation, and long-term product development.
Grounded in industry data and practical experience, this playbook is a strategic reference for decision-makers, helping to align tech choices with business goals, market realities, and future growth.
Get the playbook and succeed on your terms!
What’s Inside the iGaming Software Development Playbook
This ebook explores the practical dimensions of launching an iGaming platform – whether building from the ground up or licensing an existing solution. It covers cost structures, development timelines, and team requirements, offering a grounded view of what each path entails.
- The real costs: A breakdown of development, licensing, and compliance expenses – with context and benchmarks
- Time to market: From extended in-house build cycles to rapid deployment with pre-configured solutions
- Team & tech requirements: What kind of talent, tools, and timelines iGaming operators actually need to succeed in both scenarios
- Custom vs. ready-made: Explore hybrid models and strategic trade-offs between flexibility, cost, and speed
- Expert advice: Insights from SOFTSWISS leaders and real operators on what works – and what to avoid
Big growth starts with smart choices. This playbook helps aspiring and mature iGaming projects make one.
A word from our expert
Selecting the right iGaming technology hinges on how well it marries compliance, scalability, and brand identity. Industry examples consistently show that when infrastructure is stable and easily adaptable, it paves the way for creative innovation, strategic expansion, and, ultimately, a more memorable and profitable player journey.
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