Sportsbook KPIs

Sports Betting Glossary

Sportsbook metrics underpin every online betting brand’s operations. To succeed, operators need a reliable foundation of KPIs to track. This glossary defines the KPIs that matter, shows how they relate to one another, and flags the shifts that warn you in time.

What You’ll Get

If you’re using reports daily but still questioning what’s really driving the numbers, this ebook is built for you. Inside, you’ll find a practical KPI framework that gives you a clearer view of profitability, player value, and operational stability, so decisions are based on signals, not assumptions.

Straight to the point, practical, and easy to apply, without any complicated theories attached.

The Toolkit Inside

This guide is built to stay in your workflow as a reference that helps you interpret changes, connect metrics across the lifecycle, and act faster when they start to shift.

Inside you’ll find:

A structured glossary that explains key sportsbook metrics in plain language: what they measure, how they work, why they matter, and how to interpret them.
KPI interdependencies that show how indicators influence one another across acquisition, engagement, retention, and margin.
Expert views on sportsbook analytics and insider information about the tools and trends shaping the next generation of performance management.

Alexander Kamenetskyi smiling with a white background

Aleksandr Kamenetskyi

Head of Operations at SOFTSWISS Sportsbook

FOREWORD FROM OUR EXPERTS

The real value of modern sportsbook analytics lies not in reporting, but in control. Metrics must evolve from explaining the past to driving decisions in real time, signalling risks and opportunities early. Strong KPI frameworks create a shared language across teams, reduce operational friction, and directly impact scalability, cost efficiency, and margin stability. Operators who treat analytics as a decision engine – not a reporting layer – will define the next stage of sportsbook growth.