SOFTSWISS has published the Sportsbook KPI guide, a practical framework for managing sportsbook performance day to day. It helps operators move beyond surface-level metrics to build a clearer understanding of what truly drives performance, profitability, and long-term player value.
The Sportsbook KPI guide is based on the SOFTSWISS Sportsbook Team’s expertise and reflects the growing need for structured, decision-ready analytics in a more competitive and regulated market.
This ebook was developed in response to key industry challenges identified through close collaboration with clients. Rising acquisition costs, players with higher expectations, tighter regulation, and intense competition have changed how operators measure performance. Traditional metrics like Gross Gaming Revenue (GGR) and Net Gaming Revenue (NGR) remain essential, but they must be analysed in context.
For example, a big spike in turnover during a major tournament may seem positive. However, after accounting for bonuses and analysing conversion and churn rates, it may turn out that this increase will not improve business performance in the long term.
The KPI framework presented in the ebook connects financial results with acquisition efficiency, player behaviour, retention dynamics, and operational stability. This allows operators to understand not just what happened, but why it happened and what to do next.
SOFTSWISS structured the guide around three practical categories:
- Business and Profit KPIs show financial performance and margin health
- Growth and Funnel KPIs track acquisition efficiency and conversion through key lifecycle stages
- Engagement and Operational KPIs reflect activity depth, player experience, and day-to-day stability.
Each category explains what metrics measure, why they matter, and how they connect to other indicators. This structure helps operators identify early warning signals and spot hidden inefficiencies to evaluate the real quality of growth.
The Sportsbook KPI guide moves beyond retrospective performance reporting. It outlines how analytics is evolving toward real-time decision loops, predictive models, and cross-vertical insights, especially as sportsbook and casino operations become more interconnected.
The Sportsbook KPIs ebook is available for download on our website. It continues the company's industry-wide analytics approach, following the 2026 iGaming Trends report that covered AI adoption, responsible gambling, betting formats, and regulatory change across global markets.
