SOFTSWISS has outlined its strategic vision for 2026. The roadmap is built around several priorities: expanding across regulated markets, advancing product maturity and technical performance, accelerating delivery for partners, and scaling innovation with a stronger focus on AI-enabled workflows. SOFTSWISS will also continue investing in client service, people, and industry education.
Regulated Market Footprint Expansion
SOFTSWISS has made expanding its footprint across regulated markets a core part of its strategy for 2026. As a mature tech partner with compliant, market-ready products, tailored service, and advanced analytics, SOFTSWISS will continue supporting operators with stable performance and innovation, without compromising security. This approach helps partners stay ready for regulatory updates, meet evolving player protection standards, and enter new markets with confidence.
Tech Excellence
A key operational focus for 2026 is technology execution: improving development speed, shortening delivery cycles for partners, and maintaining stable performance as products evolve. SOFTSWISS will continue refining processes from initial scope to production, aiming to accelerate feature development and implementation without compromising quality, reliability, security, or compliance readiness.
This approach is already reflected in a record Sportsbook delivery completed in 14 calendar days – from contract signing to the first bet. In 2026, SOFTSWISS plans to build on this momentum by further optimising delivery workflows and strengthening cross-team collaboration, helping partners move faster from request to release.
AI-Driven Innovation
To support execution and innovation at scale, SOFTSWISS will increase the adoption of AI-powered tools across teams in 2026, embedding them into day-to-day workflows to improve speed and consistency from feature request to production. The company has already introduced the Chief Artificial Intelligence Officer role internally, reinforcing its commitment to AI as a strategic focus and setting a clear direction for further development in this area.
Elevating Partners Experience
SOFTSWISS will continue strengthening partner experience in 2026, building on regular research conducted with Kantar. Recent findings indicate high satisfaction levels across the company’s solutions, with an 8.3 out of 10 client satisfaction score for the SOFTSWISS Casino Platform and a Customer Satisfaction Score of 9 out of 10 for the SOFTSWISS Game Aggregator.
In 2026, the software provider plans to further raise the bar across all touchpoints – from technical performance and delivery to commercial support and day-to-day collaboration – reinforcing a partner-first approach where SOFTSWISS and its partners work as one team, aligned around shared outcomes and long-term growth.
Strengthening Thought Leadership and Industry Education
Alongside product and market priorities, SOFTSWISS will continue investing in internal culture, people development, and industry education, strengthening knowledge-sharing within iGaming and across adjacent technology communities. Following the release of 2026 iGaming Trends, the fourth edition of its flagship report, the software provider plans to publish its fifth anniversary edition this year, continuing its research-led work for operators, platforms, and partners.
The SOFTSWISS team will be attending ICE Barcelona 2026 and will be available for meetings at Stand 1B30.
