The SOFTSWISS Playbook offers a practical framework for operators, affiliates, and investors making one of the industry's most critical decisions. Comparing the long-term effects of in-house development versus licensed turnkey solutions sheds light on essential decision-making paths. The study delivers actionable insights into cost structures, timelines, operational risks, and scalability challenges facing online casino and sportsbook operators.
The study highlights key time-to-market comparisons:
- Building a standalone in-house platform that fully meets operational requirements may demand an investment of 2.5 million to 5 million euro on average and an MVP launch timeline of 12 to 24 months. And that’s without taking into account the significant responsibility for maintaining security, compliance, and continuous improvement of the system.
- Opting for a B2B platform can cut your rollout period to just six months. Estimated first-year expenses, including upfront costs, range from 500 thousand to 1 million euro. However, it requires thorough provider selection to balance limitations in customisation and scalability.
- Hybrid approaches combining vendor technology with custom feature development are becoming popular among ambitious brands that want to stand out from their competitors without investing a lot of money.
- Compliance, scalability, and technical expertise are the decisive factors impacting long-term success.
These are just general points – the real answer lies in the details. The Playbook offers a deeper dive into timelines, cost breakdowns, risk factors, and what these variables actually mean when launching an iGaming project.
The Playbook helps operators establish clear paths in launching their projects. It guides them to create sustainable and profitable strategies in a fast-changing iGaming market.
The full guide is available for free download on the SOFTSWISS Reports page.
