SOFTSWISS Timeless Mark at ICE London Finale


Reflecting on its participation in ICE London 2024, SOFTSWISS fondly recollects the brightest moments from the renowned event hosted in London for the last time.

This exhibition will undoubtedly be remembered for another eye-catching marketing campaign by SOFTSWISS. Inspired by the timeless wisdom of the UK’s luminaries, the company centred its promo activities around the idea that insightful observations, like Newton’s, initiate the process of reshaping human history.

The same approach works in business when experts, like SOFTSWISS, leverage their keen observations of the industry landscape for guiding their partners to success. This philosophy transitioned into the booth design, where the first-ever two-floor setup brought the campaign to life with engaging animations and symbolic apples.


Max Trafimovich, CCO at SOFTSWISS, reflects on the company’s participation:

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This edition of ICE was remarkable, signifying the end of its era in London. The high attendance was evident, with a fully booked schedule until the last minutes of the event. I observed a notable increase in attention towards the expanding African market, both from our existing and potential partners. This is particularly encouraging for us, given SOFTSWISS' recent majority stake acquisition in South African Turfsport. Still, the enduring focus on LatAm underscored the importance of this market within the industry.


This year, SOFTSWISS not only illuminated the exhibition but also won several industry accolades. SOFTSWISS was named Crypto Company of the Year at the International Gaming Awards 2024. This category recognises companies driving innovation in the gambling sector, focusing on crypto experiences. At the Global Gaming Awards EMEA 2024, SOFTSWISS secured another significant victory, earning recognition as the Platform Provider of the Year.

SOFTSWISS at Global Gaming Awards EMEA 2024 • 1:01


ICE London 2024 marked a triumphant chapter in SOFTSWISS’ journey, reaffirming its commitment to innovation, excellence, and timeless success in the iGaming industry. The event was a successful start of the exhibition season of SOFTSWISS’ anniversary year that will continue with SBC Summit Rio and SiGMA Africa in March.

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