SOFTSWISS at SBC Summit Rio and SiGMA Africa 2026 to strengthen presence in regulated markets

SOFTSWISS concluded an intensive week of engagement across two high-growth regions, participating in SBC Summit Rio 2026 in Brazil and SiGMA Africa 2026 in Cape Town.

Across both events, the focus for SOFTSWISS was the meaningful dialogue. The team held a series of strategic meetings with operators, regulators, and industry partners, discussing how emerging regulated markets are shifting from rapid entry to sustainable scaling.

SBC Summit Rio 2026

In Rio de Janeiro, conversations largely centred on the evolution of Brazil’s newly regulated environment. Panel discussions explored how major football tournaments – including the upcoming World Cup cycle – will test infrastructure resilience, compliance readiness, and long-term retention strategies. During the session 2026 World Cup: First Kick in a Newly Regulated Market, Carla Dualib, Business Development Manager (Latin America) at SOFTSWISS, shared perspectives on transforming short-term traffic peaks into durable business growth through scalable architecture and operational discipline.

A new milestone during the Rio visit was an official meeting between SOFTSWISS and representatives of ANJL (National Association of Games and Lotteries). The discussion marked an important step in strengthening institutional dialogue and reinforcing SOFTSWISS’ long-term commitment to Brazil’s regulated ecosystem. The tech provider also hosted a private networking dinner, creating space for deeper strategic conversations beyond the conference floor.

​​SiGMA Africa 2026

At SiGMA Africa in Cape Town, discussions reflected a different stage of market maturity. While Brazil’s agenda revolved around regulatory structuring and infrastructure building, African market conversations focused on product localisation, operational optimisation, and long-term scalability. Miranda Guliashvili, Head of Regional Growth at SOFTSWISS, contributed to the panel Sports Betting Product, Odds, and Local Market Fit, highlighting how adapting sportsbook strategy to local player behaviour is becoming a decisive factor in competitive markets.

Participating in two local events at the same week highlights how dynamic and fast-evolving the iGaming sphere is. Each region has its own pace and priorities, but both have the common focus in sustainability, regulation-driven growth and scalable technology. For us, these events were about deepening dialogue and strengthening long-term commitment in Latin America and Africa.

Miranda Guliashvili

Head of Regional Growth at SOFTSWISS

Taken together, both events underscored a broader industry shift: high-growth regions are moving beyond expansion speed toward structural sustainability. Through panel participation, strategic meetings, and institutional dialogue, SOFTSWISS reinforced its role as a long-term technology partner supporting regulated market development across continents.