SOFTSWISS Applauds Rubens Barrichello’s 2025 NASCAR Brasil Series Championship Victory

SOFTSWISS closes 2025 on a high note as its Non-Executive Director, Rubens Barrichello, wins the NASCAR Brasil Series championship. This victory mirrors the company’s own momentum in 2025 –  a year defined by strategic growth, innovation, and outstanding achievements.

Barrichello’s outstanding performance secured him the overall championship title in the NASCAR Brazil Series 2025 and a place in the NASCAR Hall of Fame in Charlotte, North Carolina. Only the third driver from the Brazilian series to receive this honour, Barrichello is recognised for his exceptional skill and lasting contribution to the sport.

This victory resonates deeply with SOFTSWISS, where Rubens is now completing his second year as Non-Executive Director for Latin America, providing valuable insight and a winning perspective to the company’s strategic direction. His contribution is especially relevant in a landmark year for SOFTSWISS, as 2025 marks the first fully regulated year of the Brazilian market, where the company is active.

SOFTSWISS became one of the first tech providers to fully certify its products in Brazil, including the Casino Platform, Sportsbook, Jackpot Aggregator, and the flagship Game Aggregator.

Rubens’s championship closes a milestone year for both the industry and SOFTSWISS, but what gives this victory its deeper meaning is the sense of legacy behind it – racing side by side with his son and dedicating the win to his children. It’s a moment that highlights the importance of family and continuity, themes that resonate strongly with our culture and shape the way we build partnerships and drive progress at SOFTSWISS.

Ivan Montik

Founder of SOFTSWISS

Becoming the NASCAR Brazil Series champion in my debut season is incredibly meaningful. I am equally proud to contribute to SOFTSWISS, a company that pursues excellence with the same determination and passion that I bring to my racing endeavours. 2025 has been a winning year, both on the track and in business.

Rubens Barrichello

Non-Executive Director in Latin America at SOFTSWISS,

Rubens Barrichello’s debut-season win in the NASCAR Brasil Series championship brings a fitting close to a successful year for SOFTSWISS.

As a respected figure in Brazilian sports and business, Barrichello plays a key role in promoting SOFTSWISS’ values of innovation, data-driven decision-making, and responsible gambling – themes he recently highlighted during his keynote at Futurecom.