SOFTSWISS has introduced a new Notification Centre within its Casino Platform. The feature is designed to help operators communicate with players more effectively directly inside the casino interface, improving engagement, retention, and overall player experience.
The new feature addresses one of the industry’s long-standing challenges – ensuring that important messages actually reach players. The Notification Centre acts as a centralised in-site inbox where all communications are stored in one place, allowing players to easily access messages whenever they return to the platform. Unlike email or web-push notifications, which are often missed or limited by user activity, the inbox ensures that no messages are lost.
The Notification Centre supports multiple message types and works seamlessly across both desktop and mobile devices. It supports a wide range of scenarios, including promotional campaigns, feature updates, system and security-related messages. This unified approach closes common communication gaps by making notifications consistently visible, even for players who seldom check their email inbox.
By strengthening direct, in-platform communication with players, the Notification Center delivers measurable value for operators, including:
- Detailed player segmentation with more relevant and targeted messages
- Clearer, more organised communication that encourages repeat visits
- Improved player awareness of feature updates and system changes
- More reliable delivery of compliance-critical messages, including KYC updates
- Higher player retention and lifetime value over time
Together, these improvements are expected to increase deposit attempts and drive GGR growth within the first three months after launch.
With the launch of the new feature, SOFTSWISS continues to expand the Casino Platform’s retention toolkit through more transparent and effective player communication.
