Artificial Intelligence was rated 8.2 out of 10 by survey respondents for the SOFTSWISS iGaming Trends 2025 report. That report touched on how AI was beginning to influence processes across the industry.
Now it is time for an update: 2025 is becoming the year when AI steps beyond pilot projects and enters the stage of practical, business-driven implementation. And here are the AI trends in iGaming for 2025 that reflect this transformation.
AI-Driven Personalisation of Player Experience
Surveyed stakeholders in 2024 highlighted personalisation as a top use case going into 2025. AI analyses player behaviour to create new audience segments and tailor gaming experiences. iGaming software platforms have begun implementing AI-driven player segments. Some operators are using AI to generate insights that improve retention and engagement strategies, ensuring services go beyond simply identifying audience preferences.
Automating Complex Decision-Making
AI is reshaping operational efficiency by automating decisions in real time. From player support chatbots like 4Play Gaming’s AI-driven assistant to SumSub’s fraud detection systems that flag anomalies, automation reduces the need for manual oversight. Still, the report stresses that effective automation requires significant amounts of high-quality data and robust analytical frameworks.
Strengthening Responsible Gambling Measures
Responsible gambling is one of the most impactful areas for AI integration. Solutions like BetBuddy and Playtech’s AI systems are already detecting early signs of gambling addiction and triggering real-time interventions. By leveraging advanced risk-scoring, operators can cover more ground than manual monitoring ever could, protecting at-risk players.
Fighting Cyber Threats With AI
The cybersecurity battlefield is being transformed by AI on both sides. The report notes that 36% of cybersecurity professionals rank AI-powered attacks as a top threat. At the same time, operators are advised to invest in AI-driven threat detection systems capable of analysing massive datasets, identifying anomalies, and preventing fraud in real time.
Unlocking Insights With AI-Powered Analytics
Case studies in 2024 demonstrated the growing role of AI in analytics. In 2025, SOFTSWISS’s AI-Driven Event Streaming enabled real-time data processing to enhance engagement and operational insights, while Blask’s AI, a Market Analytics Tool, helped operators optimise performance and spot market trends. Partnerships like SOFTSWISS & Bambi Analytics show how combining AI with analytics refines customer strategies and improves retention.
Industry leaders warn that adopting AI for novelty’s sake no longer works. The goal is not just to use AI for the sake of it but to apply it with precision, stay effective, and avoid chasing it like a shiny new toy. In 2025, AI sharpens strategies and drives profitability, but only when it is integrated with a clear business purpose.
Сheck back in November to discover the fourth edition of the iGaming Trends report, now in partnership with NEXT.io, and plan ahead for 2026 equipped with insights from the C-suite, iGaming media and business representatives.
