MENU

Churn Rate

Churn Rate expresses the proportion of previously active players who discontinue activity within a defined period. It signals retention performance and highlights potential friction in the player lifecycle.

How to Calculate Churn Rate

(Players lost during the period ÷ players active at the start of the period) × 100

Explore SOFTSWISS Products

Affilka

An affiliate tracking platform for multi-brand partner management.

product-game-aggregator
Casino Game Aggregator

A single connection to the world’s leading content providers with over 40,000 games.

Online Casino Platform

A robust, all-in-one solution for running online casinos.

Prediction Markets Platform

Event-based betting platform for operators seeking new engagement channels

softswiss-sportsbook
Sportsbook Software

Sports betting software platform for the modern player and the savvy operator.