Kenya is one of Africa’s leading gambling markets, built on a mobile-centred culture and strong passion for sports. Mobile money, especially M-Pesa, has made betting simple and accessible, with almost nine in ten players betting by phone. Football drives the market, while lotteries and casino-style games add to the mix.
The Gambling Control Act 2025 replaced Kenya’s long-standing Betting, Lotteries and Gaming Act of 1966 and created the Gambling Regulatory Authority (GRA). Licences now last three years, but operators must meet tougher compliance standards before obtaining one. With strong betting activity and a mobile-first market, Kenya offers clear opportunities for long-term growth in East Africa.
| Regulatory Authority | Gambling Regulatory Authority (GRA) |
| Key legislation | The Gambling Control Act (2025) |
| Allowed activities | Among others:
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| Prohibited activities | Among others:
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| Taxation and fees |
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| Licence validity/duration | 3 years |
| Benefits of the market |
About 88% of Kenyan gamblers place bets via mobile phones. With M-Pesa enabling instant deposits and withdrawals, betting is easy across cities and villages, even for players without bank accounts.
More than 80% of adults have placed a bet, with football leading the way. Weekly jackpots and a strong sporting culture keep players highly active and engaged. |
| SOFTSWISS products compliant | No products available at the moment |
| Key legislation | The Gambling Control Act (2025) |
| Allowed activities | Among others:
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| Prohibited activities | Among others:
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| Taxation |
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