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Anastasia Borovaya

Anastasia Borovaya

CEO of Affilka
Time with SOFTSWISS: 2015 – Present

Anastasia Borovaya, who graduated from MSLU with a Bachelor's in Simultaneous Interpretation, joined SOFTSWISS in 2015. Over nearly a decade, she's been crucial in transforming the company from a small White Label provider to a global industry leader. Starting as a Business Development Manager, Anastasia secured essential partnerships for SOFTSWISS' Casino Platform, Game Aggregator, and BGaming, aiding the company's remarkable growth.

Her journey at SOFTSWISS highlights her adaptability and broad expertise. Transitioning from sales to account management, and later to the production department, she amassed experience in overseeing casino setup, including project management and operations coordination. These roles sharpened her skills in documentation, team onboarding, and client support.

As Product Director, Anastasia managed online casinos, gaining insights into operations and affiliate marketing, and enhancing the brand’s market position. In 2019, as Head of Product for Affilka, she led the brand to financial break-even and multiple industry awards. Her strategic vision drove Affilka's growth, demonstrating her skills in product development, strategic planning, and project management. Anastasia's tenure at SOFTSWISS showcases her dedication, expertise, and visionary leadership, significantly shaping the company's trajectory.

Product Development
Strategic Planning
Project Management
Leadership
Budget Management
Business Development
Product Development
Strategic Planning
Project Management
Leadership
Budget Management
Business Development
Product Development
Strategic Planning
Project Management
Leadership
Budget Management
Business Development
Product Development
Strategic Planning
Project Management
Leadership
Budget Management
Business Development
Product Development
Strategic Planning
Project Management
Leadership
Budget Management
Business Development
Product Development
Strategic Planning
Project Management
Leadership
Budget Management
Business Development
Product Development
Strategic Planning
Project Management
Leadership
Budget Management
Business Development
Product Development
Strategic Planning
Project Management
Leadership
Budget Management
Business Development
Product Development
Strategic Planning
Project Management
Leadership
Budget Management
Business Development
Product Development
Strategic Planning
Project Management
Leadership
Budget Management
Business Development

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SOFTSWISS VOICES

Hear directly from the minds behind the SOFTSWISS mission. Their thoughts, encapsulated.
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True success at work comes from taking responsibility, being honest and ethical, and working together as a team without the shackles of micromanagement. When we take full ownership of our successes and failures, we demonstrate maturity and trustworthiness, which benefits not only ourselves but also our entire organisation.
Anastasia Borovaya
CEO of Affilka

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