SOFTSWISS, a global strategic technology partner to iGaming operators, will bring its Ready. Set. Grow. campaign to SiGMA World 2026 in Rome on 3-5 November. The company will use the event to discuss business growth strategies with operators as they prepare for 2027.
Growth remains a priority for iGaming businesses, but choosing where and how to expand calls for a close look at local conditions. According to the 2027 iGaming Trends Report by SOFTSWISS, regulatory changes, competition, and shifts in player behaviour are among the key factors shaping market potential. Operators need reliable market intelligence to assess opportunities and make informed expansion decisions.
At SiGMA World, visitors will be able to collect the latest iGaming Trends Report by SOFTSWISS and discuss its findings with the company's experts. These conversations will also cover how operators can turn market opportunities into business growth with SOFTSWISS products, including the Game Aggregator, the Casino Platform, the Sportsbook, and the Prediction Markets.
The discussion about growth will continue on the SiGMA World main stage, where Valentina Bagniya, CMO at SOFTSWISS, will join the panel AI vs. Complexity: Can Tech Simplify Cross-Border Growth? alongside Felipe Pastenes, CEO at Miela; Demos Katsis, Deputy Mayor of Limassol, Cyprus; and Olga Finkel, Co-Founder & Partner at WH Partners.
The panel will also explore how artificial intelligence can help businesses assess new jurisdictions by analysing regulation, player behaviour, competition, and operational requirements. Speakers will also discuss where technology can simplify expansion planning and where local expertise remains essential.
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As one of the final major industry events of the year, SiGMA World comes at a good time to validate plans for 2027. Operators are finalising their strategies and budgets, and everyone wants to know which markets are worth investing in next. But the more useful question is whether those markets make sense for their business. This is a chance to compare expectations with real market data, challenge assumptions, and make sure the plans for next year stand up to scrutiny
The “Ready. Set. Grow!” campaign will also come to life on the racetrack with the SiGMA Grand Prix by SOFTSWISS. Taking place at Fiera Roma on 3-5 November, the karting tournament will bring industry professionals together for friendly competition and networking. SOFTSWISS will introduce its own award category and special prize in addition to those offered by SiGMA.
Industry professionals can meet the SOFTSWISS team at stand H4-4029 during SiGMA World 2026 to collect the latest iGaming Trends Report and discuss their growth plans.