2026 iGaming Trends

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The 2026 iGaming Trends report is now available – our fourth annual edition and the original industry benchmark for trend forecasting. This year, in partnership with NEXT.io, we’ve made the report even more impactful by combining our expertise with one of the leading voices in the iGaming community. Last year’s edition was downloaded by over 13,000 professionals – get your copy now and be the first to explore the trends shaping 2026 and beyond.

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What’s Inside

Based on 350+ survey responses from experts across the global iGaming sector, this edition reflects the industry’s collective view of what comes next. The findings are strengthened by independent research from Kantar, the AI-driven analysis of over 120,000 media headlines, and interviews with 30 SOFTSWISS professionals from key operational areas.

What’s Inside

Inside, you will find three complementary perspectives on the road ahead:

Macrotrends in regulation, Responsible Gambling, cybersecurity, AI, marketing, Mergers and Acquisitions that reveal the large-scale shifts redefining how the global iGaming industry operates and grows.
Microtrends that capture emerging patterns in operations and performance – smaller changes today that could shape the industry’s future.
Regional trends created by NEXT.io that highlight the opportunities and challenges unfolding across key markets worldwide.

Ivan Montik

Founder of SOFTSWISS

FOREWORD FROM FOUNDER

Over the years in iGaming, I’ve seen the industry move through its defining cycles – from bold experimentation to disciplined growth. What now matters is foresight: the ability to balance innovation with stability and turn change into long-term value. The 2026 iGaming Trends report reflects that evolution and the choices shaping the industry’s future. It’s a must-read for those who don’t want to stay behind.