SOFTSWISS and SBC have hosted a joint webinar on how the World Cup 2026 will reshape sportsbook performance in Latin America. The session focused on why the region faces unique infrastructure pressure during the tournament and what operators must do now to stay stable and retain players.
The webinar, World Cup 2026: The Impact of LatAmHosting on Sportsbook Performance and Stability, brought together experts from SOFTSWISS, Stellar Gaming and Gamewiz to discuss how the industry can prepare for one of the most demanding betting periods in recent years.
Speakers pointed to the scale of the tournament as the main driver of risk.
In LatAm markets, where user growth is accelerating, even short disruptions can affect brand perception. At the same time, the opportunity is significant.
The discussion highlighted key pressure points, including reliance on third-party services and the need to maintain performance across extended peak periods. Operators must ensure stable integrations with payment systems, data providers, and KYC services, and prepare backup solutions to avoid downtime during critical betting windows.
Her comments reflect the SOFTSWISS approach to the Sportsbook Platform. The solution is designed to handle high-load events through distributed infrastructure and continuous system monitoring, supporting integrations with multiple third-party providers across LatAm markets. It also includes risk management tools that help operators adjust limits and strategies during critical moments, reducing exposure and maintaining player trust.
A recording of the webinar is available for operators who want a deeper look at infrastructure strategies for LatAm ahead of World Cup 2026.
