SOFTSWISS hosted an exclusive SOFTSWISS Cinema Club event in Malta and Brazil for the second time this year. The company brought together key partners, influencers, and media for the world premiere of ‘Zootopia 2’.
The SOFTSWISS Cinema Club is an exclusive series of events for SOFTSWISS partners, which brings the industry community together to watch world movie premieres in a relaxed setting. The event’s key message is simple: business goes beyond numbers. At the heart of every successful company are people: their relationships, trust, and shared experiences.
The final screening event of the year reinforced this idea by fostering a warm, welcoming environment for partners and their families. A relaxed viewing format, a dedicated kids’ table, and special gifts encouraged guests to connect outside the usual business context. Zootopia-themed snacks and a branded photo zone, along with face-painting by a professional artist who turned kids into adorable little animals, brought the movie spirit to life and turned the cinema club into a joyful, family-first experience.
The December family screening generated a wave of feedback on social media. Guests shared warm photos taken in the specially designed soft-light setting and posted heartfelt messages of gratitude for the cosy atmosphere and sense of togetherness the evening created.
Following the success of the F1: The Movie screened this summer, the company continued to develop the SOFTSWISS Cinema Club, bringing the community together to watch ‘Zootopia 2’. This momentum reflects the strength of the SOFTSWISS marketing approach: in 2025, the marketing team was named Marketing Team of the Year at the EGR Marketing & Innovation Awards, and CMO Valentina Bagniya was recognised as B2B Marketer of the Year.
