10 Years of Game Aggregator. Key Insights from the Team Behind the Success

This year marks the 10th anniversary of the SOFTSWISS Game Aggregator. What started as a concept has grown into the industry's largest content hub, serving operators worldwide.

When the Game Aggregator launched in 2015, SOFTSWISS aimed to bring leading studios together in one tool. Over the years, it has evolved into a global aggregation platform, now offering over 35,000 games from more than 300 providers.

When we first launched the Game Aggregator, we just aimed to connect casinos with quality games more quickly. None of us imagined it would grow into one of the most important solutions in iGaming. Today, it drives success for hundreds of operators globally and remains a symbol of what’s possible when innovation meets persistence. For me, the greatest reward is seeing how this tool helps our partners achieve results that once seemed out of reach.

Ivan Montik

Founder of SOFTSWISS

Over the years, the Game Aggregator has become more than just a casino games integration tool. Operators rely on its technical stability, advanced analytics, and player engagement features, such as the Tournament Tool, which raises daily betting volumes by 22%, and Jackpot Aggregator campaigns, which increase average player turnover by 50%.

Reliability beats speed, that’s why it quickly became our main KPI. Operators trusted us not only to deliver content but also to ensure 24/7 stability. Uptime close to 100% is something we’re proud of, because it proves we’re building for the long term. But it’s not only about technology – it’s about how we listen. Customers expect a partnership, not just a product, and that belief shaped every major step we took, from engagement tools to real-time analytics.

Tatyana Kaminskaya

Head of SOFTSWISS Game Aggregator

This partnership-driven approach has helped shape the Game Aggregator’s roadmap, resulting in recent features like the Ultimate Report Builder and AI-powered localisation tools. These innovations provide operators with actionable insights and tailored content for markets across the globe. Global does not mean identical, and adapting to the specifics of each regulated market has become a vital part of the product’s growth strategy.

There are never too many games. Operators want variety, and players expect fresh content. Our job is to keep the portfolio growing while also guiding partners to make smarter decisions, and that’s where the data comes in. Data is the new currency of iGaming, helping operators understand what works best in each market and for each audience. This real business value is the key driver of Game Aggregator’s success.

Nikita Keino

Head of Partnerships at SOFTSWISS Game Aggregator

The SOFTSWISS Game Aggregator has earned multiple accolades over the years, including three awards in 2025 – at the SiGMA Euro-Med Awards, Gaming Tech Awards, and CGS Recife Awards in Brazil. It also triumphed twice at the EGR B2B Awards, becoming the industry’s best aggregator platform. 

Still, the team notes that awards are milestones, not goals – customer trust is the ultimate recognition. In a recent SOFTSWISS survey, Game Aggregator clients rated the team’s professionalism at 9.6, transaction security at 9.5, and new revenue opportunities at 9.3. These factors were cited as key reasons influencing their choice of partner. Listening to customer feedback continues to pay off and remains central to the product's evolution.

With a team of more than 320 specialists and ongoing product development, the SOFTSWISS Game Aggregator remains focused on supporting operator growth through reliable technology, data-driven insights, and long-term partnerships.