2026
iGaming Trends

Based on 350+ survey responses from experts across the global iGaming sector, this edition reflects the industry’s collective view of what comes next. The findings are strengthened by independent research, the AI-driven analysis of over 120,000 media headlines, and interviews with 30 SOFTSWISS professionals from key operational areas.

Inside, you will find three complementary perspectives on the road ahead:

• Macrotrends in regulation, Responsible Gambling, cybersecurity, AI, marketing, Mergers and Acquisitions that reveal the large-scale shifts redefining how the global iGaming industry operates and grows.
• Microtrends that capture emerging patterns in operations and performance – smaller changes today that could shape the industry’s future.
• Regional trends created by NEXT.io that highlight the opportunities and challenges unfolding across key markets worldwide.