Mexico is one of the most active iGaming markets in Latin America. It combines strong mobile use, a deep local betting culture, and a clear appetite for online casinos and sports betting. The regulatory setup is strict, but operators can enter the market by partnering with land-based licence holders – a model that is already proven to work.
With the market expected to reach EUR 1.73 billion by 2030, the opportunity is real. But success here means more than just being present – it takes cultural relevance, compliance, and a long-term mindset.
| Regulatory Authority | General Directorate of Games and Lotteries (DGJS) |
| Key legislation | Regulations of the Federal Law on Games and Lotteries (2004) |
| Allowed activities | Remote betting (online) is allowed only for Mexican-based operators with a land-based licence and specific authorisation; no standalone online-only licences exist. |
| Prohibited activities | Running unlicensed online platforms |
| Taxation and fees | Gambling operators in Mexico are subject to multiple layers of taxation. These include a federal licensing fee of 1%–2% on income from bets, a 30% income tax (ISR) on net annual earnings, and a 30% Special Production and Services Tax (IEPS) on bets effectively collected from players. In addition, local taxes may apply depending on the state or municipality in which the operator is based. |
| Licence validity / duration | In Mexico, licence duration depends on holding a land-based operation – online licences are only granted to existing offline casino licensees. |
| Benefits of the market |
With over 110 million internet users and more mobiles than people, Mexico is mobile-first, and demand for online betting keeps climbing.
From Liga MX and lucha libre to Día de Muertos and the NFL, local themes give operators real ways to connect and keep players engaged. |
| SOFTSWISS products compliant |
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| Key legislation | Federal Law on Games and Lotteries (1947) |
| Allowed activities | Among others:
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| Prohibited activities | Among others:
|
| Taxation | Gambling operators in Mexico are subject to multiple layers of taxation. These include a federal licensing fee of 1%–2% on income from bets, a 30% income tax (ISR) on net annual earnings, and a 30% Special Production and Services Tax (IEPS) on bets effectively collected from players. In addition, local taxes may apply depending on the state or municipality in which the operator is based. |
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